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Meet Emily Blake of Surprise Surprise Bake Shop

Today we’d like to introduce you to Emily Blake.

Thanks for sharing your story with us Emily. So, let’s start at the beginning and we can move on from there.
I have always loved baking. Some of my fondest childhood memories involve baking with my Mama, especially when we would go back to visit my Grandma in Indiana and bake in her farmhouse kitchen. We made everything from scratch and put love and passion into every morsel After a career in modeling, I decided to take my love for baking mainstream and Surprise Surprise Bake Shop was born in my apartment kitchen. I wanted to do make something unique, not just your average cupcake, and at the time cake pops were a new idea I saw online.

I took it on and perfected it. It was not easy in the beginning. I had to learn the tricks of popland (if you will), and enroll people in this new dessert, but it didn’t take long before they were the talk of the town! What sets us apart is that we make everything from scratch, and by hand, and use some of my Grandma’s cake recipes. We really take pride in the quality of the flavors and designs we create, and nothing makes me happier than seeing the smile on people’s faces when they eat our desserts!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It can definitely be a bit lonely and challenging starting a business on your own. There were many times that I wish I could have just asked someone and they could tell me what permits/insurance and other things I needed, etc.

However, I know now that challenges are part of being an entrepreneur. As you grow more challenges come, and your business starts to be about how you choose to manage the challenges. Will you let them take you out, or will you ride them like a wave, elevating to the next level? It becomes fun to face the challenges. I remember one challenge, in particular, a few years back. We got an order for 1,000 cake pops in the middle of summer.

I had to figure out how I was going to facilitate it with 1 oven and 1 fridge in my apartment with no central AC, haha! After managing to pull that one off, I’ve become very resilient. I’m proud to have built SSBS to where it is now. We have the #1 Yelp rated cake pops in LA and are now operating out of a commercial kitchen. It’s exciting and I look forward to more expansion, and to see where the future will take us.

Surprise Surprise Bake Shop – what should we know? What do you guys do best? What sets you apart from the competition?
We specialize in cake pops, all handmade, and from scratch. We have been voted among the top 5 best places in LA for wedding desserts by, and we are also the top-rated cake pop shop in LA on Yelp with over 100 5 star reviews, and listed with the best desserts in LA on Yelp!

We put tons of love and deliciousness into every morsel that comes out of our sweet little kitchen!!

What is “success” or “successful” for you?
I heard someone say once, “success is being at peace inside yourself”, and I must say that rings true for me now. I’m a recovering perfectionist, haha, so I think it’s very important to not be too hard on yourself, and know that things take time to come to fruition. It took me 3 years before I was able to have this be my full-time gig. I personally also define success by achieving the goals that I set out for myself and the Bake Shop.

In my book, if you don’t let fear get in your way, and you keep going every day taking actions toward your end goal, then you’re a success! I choose to be grateful for where I was, and where I am now. I’m grateful for my journey, the ups, the downs, all of it, and I would define the attitude of gratitude as a criterion, a must have if you want to experience yourself as successful.


  • $36 a dozen/customization additional

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