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Meet Emilio Guerra of Buho 44 in Venice

Today we’d like to introduce you to Emilio Guerra.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was never the best student growing up, It wasn’t that the material was too difficult I just never liked being a part of a system. That’s not say I am not a team player, I love and prefer being a part of a team rather than working on my own. However elementary school through High School was tough.

I couldn’t picture myself living my entire life for what people wanted of me. And if I was going to have to work for a living I wanted it to be fun, maybe I’d be a secret agent, or an architect or an archeologist like Indiana Jones.

As I got a little older, I had to cope with the fact that I couldn’t be all these things and I noticed that what was inspiring me to be these things was films. I figured that through filmmaking, I could live in all these worlds for as long as I’d like. And at age 16, I decided my life calling was to be a Film Director.

In College, I got on set (Student and Professional) as much as I could. At one point I took a semester off to work for a Production company in Mexico City, I worked on my first feature film that year at the age of 21 as a second assistant camera and I loved every minute of it. I came back to LA, Graduated and started real life.

Real life included work for no pay moving between Mexico City, San Diego and LA and one really terrible boss that pushed me off the edge (my Catalyst).

I quit that job on the spot with a two months left on my lease. I barely managed to pay rent those months freelancing odd jobs in camera/lighting departments. And at the end of it, I moved back home to San Diego with my Dad.

That same year after the holidays and not knowing what I was going to do with my life, one of my best friends. Jose Garay convinced me to start a production company. And almost two years ago today with no business experience that’s exactly what we did!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Not in the slightest and I think the road has barely started! There’s too many struggles to count but all of them have been great lessons that I am very grateful for! I truly believe that who we really are comes out when Sh*t hits the fan and depending on how we handle it, we either grow or regress as individuals.

Being a startup with no funding (except our rent covered by living with our parents) Buho 44’s first year my business partner and I made just enough keep the lights on. Going into Q4 with no sales and a tiny overhead that was starting to grow we put ourselves into some debt a year in, and despite growing our portfolio our pockets were still empty. I was losing my mind, thinking of ways to keep busy and automate sales so that if we were still alive in February, we could at least count on bigger projects coming in, meanwhile my partner, who is a finance guy, was meeting some investors so we could use the funding to implement these new tactics as well as give us a couple of months of runway. We ended up not getting the investment and rice and beans don’t taste so good after a while, however by divine intervention we landed our biggest project that December and that was enough to keep us afloat during Q4.

Please tell us about Buho 44.
Buho 44 is Production Company specializing in Scripted Content. We believe that as Social Media Marketing gets flooded with more and more content, cheap video’s won’t do the trick like they did the past 3-4 years. However, thoughtful incisive content tailored to your demographic with a high production value might.

We also have some Film and Television Projects as well as Music Videos and Fashion Films. We love what we do and although there are a too many production companies out there; We’re not here to make a buck, we are here to make the best product possible and if the project allows it to change content for its viewers. We truly believe that that stories make culture and culture stories, and by being aware of this we can create content that changes culture and society for the better!

If you had to go back in time and start over, would you have done anything differently?
There’s definitely a million things I could’ve done differently but I can’t, so I chose not to give it too much thought.

Contact Info:

Image Credit:
Vianca De la Parra

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