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Meet Emanuel Benji of Wedding Rings Depot

Today we’d like to introduce you to Emanuel Benji.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
As a second-generation jeweler, it is my legacy to maintain my family’s reputation in the industry. Our family has been in the fine jewelry business for over 30 years and my father continues to source the majority of our precious, conflict-free gems and metals globally.  As a family business, each client experiences the personal attention of a family jeweler with the modern convenience of technology that can turn around a custom piece in a matter of days. was born in 1999 when I saw the opportunity to provide our signature level of service on a larger scale via online shopping.  We specialize in customized bridal jewelry, offer 100% price match guarantee and can produce a custom piece within 3-4 business days.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, what have been your greatest challenges?
Back in 1999, we wanted to extend our service and products to consumers beyond Los Angeles, thus was conceptualized and born.  An online store wasn’t a walk in the park, it required a lot of talents and attention.  The site needed to be revised constantly with its design and functionality that will work in both desktop using different browsers and mobile phone for both Android and iPhone. It’s a never-ending task to keep up with technology.

We understand how daunting it can be to make such a meaningful investment online and we personally build relationships with each client. Like an artisan piece, each item is given the white glove treatment from inception to delivery and satisfaction is guaranteed.

What sets you apart from other jewelers?
Our business is different from a regular jewelry store. We design and create our own masterpieces and at each step of the process, we consult with the client to make sure that the design is perfect. Each piece of jewelry goes thru 4 stages of quality control before it is picked up in the showroom or sent directly to the client. The precious metals & stones used are 100% conflict free.

Let’s touch on your thoughts about our city – what do you like the most?
I love the diversity of people, the variety of cultural traditions and those influences on our unique designs.

What is the most unusual design request that you have received?
A bride asked us to reimagine her great grandmothers tiara to compliment her jewelry wardrobe for her wedding day without radically changing the piece… we worked with our designers and converted it into a necklace that she wore when she walked down the aisle.

Your ability to produce custom, quality designs quickly is impressive – tell us about your pricing model.
We pride ourselves on giving each client the same level of quality and care, we have customized rings for couples on very modest budgets and have created seven figure sets and pieces. We often design the jewelry for bridesmaids and groomsmen.

Next time that you are in the diamond district in DTLA stop by and say hello, you never know who you may see in the showroom!


  • We offer wedding rings starting from $24.99 going to $250,000

Image Credit:
Wedding Rings Depot

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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