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Meet Elizabeth Sim of Parkway Media in Sherman Oaks

Today we’d like to introduce you to Elizabeth Sim.

Liz, please share your story with us. How did you get to where you are today?
I graduated Temple University with a degree in journalism, but with no clear long term goal. I started working as a video producer for college athletics; first Marist College, then Arizona State University. I was a technical director for live streams, planned marketing campaigns and produced features on teams and student-athletes. I realized I loved sharing their stories. I learned that my goal is to help people understand one another.

After a friend inspired me to move to LA, I began freelancing for companies like NFL Network, Buzzfeed, GoDaddy, and various agencies. I learned how eager people are to create art in this city. I was able to direct and produce my own projects, even take daydreams I had in my mind, and turn them into visual stories. I wrote and directed my first short film, with the support of like-minded artists. Currently, I direct branding video campaigns, music videos, business promotional videos, and also work as a freelance videographer and editor. I’m grateful to work with companies that trust my ideas and creative process.

Has it been a smooth road?
The biggest struggle was starting over after leaving my job at ASU. I was so grateful for the work I produced there. We won awards for our content, including an American Advertising Award and two Emmys. Freelancing is different than applying for jobs, you have to approach it differently. That took time to get used to.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I am a director and editor, and my production company is Parkway Media. As a director, I take on a variety of projects, from branding, sports, narrative and music, to documentary-style productions. Quality is of the utmost importance, as well as telling my client’s story in a way that resonates, and impacts their audience.

Is our city a good place to do what you do?
I’m happy with the process it took me to get here. I gained a wide range of skill and confidence before moving to LA and was able to work at an elevated level in corporate style settings. I got in reps filming, editing, color grading, producing, etc. before making the move, and I feel confident in my style and technique. LA is competitive and you need confidence in yourself to survive. I regularly need to remind myself of my abilities. I think the pressure is necessary and can help you push yourself to your highest potential.

Contact Info:

Image Credit:
Monty Lemon

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