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Meet Elaina Greenberg M.S., L.Ac. of Traditional Acupuncture & Chinese Herbal Medicine in Santa Monica

Today we’d like to introduce you to Elaina Greenberg.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I always wanted to go into medicine but never wanted to be a western doctor.

When I left for college I did a year at a large university and was a Forest Conservation major. I loved studying science and the trees but the Big 10 college experience wasn’t what I was looking for. So after my first year, I left and moved to Colorado. In 1993, I enrolled in a yearlong certificate course in Western herbal medicine.

It was beyond cool. So being, 19 years old, my plan after graduating as a certified herbalist was to open a bookstore tea shop. This idea was not going to fly with my parents because finishing my bachelors was not optional, but mandatory. I could have been homeless, but at least I had my bachelors, was the philosophy.

So, to appease my mom, I returned to a more traditional school. I graduated from the Evergreen State College in Olympia, Washington 1998 and received a Bachelor of Science with a focus in Organic Chemistry and Phytopharmacology (the chemistry of plant medicine). After graduation, I still knew that I wanted to go into medicine, but I didn’t yet know the form.

A friend of a friend was going to acupuncture school and I was speaking with him one evening. It was simply the coolest thing that I had ever heard. I had a visceral response that I HAD TO KNOW THAT. There was no doubt or question in my mind. I simply had to know it. So, I applied and was accepted to acupuncture school. About six months into getting my Master of Science in Acupuncture and Oriental Medicine at Bastyr University I had my first acupuncture treatment. It was a good thing that I liked it, for I graduated in 2002 after an internship in Shanghai, China working in the Shu Guang Hospital.

Simply, I fell in love with the medicine and have stayed in love ever since. I have had the opportunity to study closely with internationally recognized leaders in my field. I have had the opportunity to share my knowledge with hundreds of students, and I continue to practice what I love. I am so very grateful.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Has it been a smooth road? Kinda? Has it been a straight road, absolutely not, but smooth…mostly. There have definitely been some unexpected bumps, like selling my practice in Seattle, WA and moving down to Los Angeles, was definitely not in my game plan, but apparently, it was in my life plan.

I would say the biggest challenge is just getting enough people to know me and be aware of what I provide. I remember when I was in Seattle and a patient said to me, “I have had 4 people refer me to you.” That was the moment that I felt pretty set. I thought, “I’m good, I’m established” and I was. I didn’t even have a webpage. But then six months later we decided as a family to be closer to family and move to Los Angeles.

So, I had to start back at square one. But this time in a social media age that I am a dinosaur in, so that has also been a struggle for me.

So, let’s switch gears a bit and go into the Elaina Greenberg, M.S., L.Ac. – Traditional Acupuncture & Chinese Herbal Medicine story. Tell us more about the business.
I am a licensed acupuncturist and herbalist. I have provided care to thousands of patients for nearly two decades of practice.

Basically, I specialize in the desperate. I work with people who have been to every provider on the planet and haven’t found relief from what ails them. Using western lingo, I specialize in autoimmune disease, digestive health, pain management, and women’s health.

I practice with a heart centered approach and with the foundation that illness is a pathway towards greater health; that it is an opportunity to grow, to transform, and to come out the other side even better then thought possible.

I believe that it is my job to interpret what my patients are telling me, whether it be verbally or physically, into an effective treatment plan. I heavily utilize pulse diagnosis and tongue diagnosis as tools to let the patient guide me towards a supportive course of care. I would say that the majority of my job is to listen. By listening through the voice or through the pulse, I am able to truly support the journey of my clients.

I feel so very honored to do the work that I do. It is the greatest privilege to be in service this way.

Has luck played a meaningful role in your life and business?
I think that I am lucky, and grateful, that I was born into a family that has supported me and encouraged me to be true to my heart. I have worked very hard academically and professionally to be in the place that I am today. I know that had it not been for my family I would not be as successful.

Contact Info:

  • Address: Elaina Greenberg, M.S., L.Ac.
    Traditional Acupuncture & Chinese Herbal Medicine
    1454 Cloverfield Blvd. #240
    Santa Monica, CA 90404
  • Website:
  • Phone: (310) 740-7700
  • Email:

Image Credit:
Aaron Trager, Debra Pear, Jenny Jimenez

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