Today we’d like to introduce you to Andre Filip.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started my career as an intern at Seiniger Advertising under the leadership of Tony Seiniger whom many creatives refer to as the “Godfather of Movie Advertising” as a result of his work on iconic and still legendary movies including “Jaws,” “One Flew Over the Cuckoo’s Nest” and “The Hulk.”
I started concepting and writing movie posters and movie trailers and quickly learned that I had an innate marketing sense; clients were buying my concepts and ads.
In working side by side with Tony as my mentor, I was able to quickly absorb, learn and apply my skills to the work I was doing. I had an insatiable curiosity, and as a result, I was able to learn so much – not only about business but about myself and the world; that was my training ground.
After that, I went on to another entertainment agency. The fit, finish, and polish of the entertainment industry was so powerful, and by 24, I was not only hooked, but I was young enough and dumb enough to decide I wanted to start my own agency.
I realized that there was a need for a blend of strategic general market advertising with the polish and speed of entertainment and I didn’t want to work for someone else. I took the leap and couldn’t be happier. I opened ELA which stands for Everything LA.
In naming my agency, I wanted to capture the spirit, culture, vibe, and attitude of LA, where so many great creative ideas are born and where my creative energy and zest for advertising began.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
What is a smooth road? There is no smooth road in life. It all depends on how you look at life. Are you going to fail in life and business? Absolutely. Will you succeed? Absolutely. If you’re doing something worth doing, even if you knew how to do it all, it would still have its challenges. You embrace challenge with any venture along the way.
You lose a deal, gain a deal. You mess something up. You go through all of these nuances of life and business, and the struggle just becomes part of the territory of doing something worth doing. Being able to apply what you’ve learned and also be introspective enough to think about how you can learn from something is key.
As an entrepreneur and CEO, everything is my fault – good or bad. I always look through the lens of how is this my fault and how could I have learned something? I can’t look at the world and say “How did this happen?” without taking responsibility for it.
Most people focus on the struggle and not learning. If you don’t apply the learning, you will keep repeating the same things over and over, and that’s not fun anymore. People focus on the difficult; I embrace the fact that my goals are so big, the struggle becomes a step, not the end game.
So, as you know, we’re impressed with ELA – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
ELA is a global creative advertising agency. We specialize in providing a full suite of advertising services from strategy to brand activations to branded content, events, production, influencer marketing, production and more.
I’m most proud of building a company that is rooted in humble disruption. We don’t ever rest on what we’re told, whether it’s a creative brief or a business foundation. We do this because we believe that in questioning everything – not just for the sake of questioning – that we will (and do) create something bigger and better than we would have otherwise.
What sets us apart from others is our brand and how we approach business which is through the lens of chaos. We believe that discovery is hiding in the chaos and that in order to make something better, we first have to break it. We can’t be scared of what’s hiding under the surface; we take a deep dive with our teams and our clients in order to produce the best work of our lives every day.
This philosophy transcends into how we approach everything from our workplace culture to solving our client’s business objectives. We are problem-solvers by nature, and we solve not only in our creative outputs but for our clients’ overall business needs.
What quality or characteristic do you feel is most important to your success?
The qualities I feel are most important to success are optimism, persistence, consistency, and attitude. If you are optimistic about whatever you embark on, you will always be able to find the best in any situation.
A true entrepreneur and creative always sees the world through the lens of optimism for success. Persistency and consistency are also critical in business. There’s theory, and then there’s the practice of that theory. You have to be able to persistently apply that theory in a consistent matter.
And your attitude relates to all of these; it transcends everything you do.
- Address: 1040 N. Sycamore Ave.
- Website: www.ela1.com
- Phone: 3108495100
- Email: email@example.com