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Meet El Segundo Designer: Michael Zenaty

Today we’d like to introduce you to Michael Zenaty.

Michael, please share your story with us. How did you get to where you are today?
I was always creative and artistic growing up and drew a lot but never knew how much fun it was on a computer. Got a copy of Photoshop when I was about 18 and the rest is history.

My first job in my career was at a digital advertising agency in Paris, this industry is very fast pace and you work tons of hours with huge responsibilities, it’s a good school for young Designers. I jumped quickly from Junior Designer to Art Director learning a lot from more senior people around me.

I’m very competitive in nature so I love the competition I have with myself to always get better and better.

Has it been a smooth road?
The hardest part of being a designer is learning to deal with clients. It’s something you have to learn and definitely isn’t easy in most cases.

Usually, you work with a group of people, you really want a relationship with your clients and work with them together, teach them about design and embrace their feedbacks, they know their industry better than you do.

Creative people in nature have a hard time with feedbacks, listening to feedbacks is what makes you become a better designer.

What’s the hardest part of your job?
The Hardest part being a designer is solving the mess. We’re as designers attempting to bring together rigorous thinking, business goals, user needs, research, and technology into one solution. There is almost never a right answer, every solution has tradeoffs either in the design, implementation, timeline, cost, etc.

It is really, really hard because you’re solving problems for people who are not you, collaborating with others who don’t always agree with you.

If design was really straightforward, everyone could do it.

What are you striving for, what criteria or markers have you set as indicators of success?
For me, success is to contribute our unique gifts to have a positive impact on the lives of others and the world. Being a kind person who enjoys life to the fullest, spending time with the people I love and following my passions. That’s all that matters.

So, what’s next? Any big plans?
I’m currently doing some freelancing and at the same time head of design at Totumwealth, a fintech start-up with a very bright future, based in Los Angeles. It’s hard to predict what the future will bring but my plan is to always challenge myself and design the best digital products I can.

Contact Info:

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Image Credit:
Ming Chen

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