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Meet Edward Scott and Jasmine Williams of Alyahs Boutique in Compton

Today we’d like to introduce you to Edward Scott and Jasmine Williams.

Alyahs pronounced aa-ly-iss is the name Shayla spelled backwards. Shayla Warren was a business owner who had a waxing salon called Alyahs Beauty located in El Segund, CA. Unfortunately, Shayla passed away last year from stage four breast cancer (she was 34 years old).

One of the last conversations that Shayla had with her younger brother Edward Scott was about entrepreneurship. Shayla had questioned why Edward had not considered taking going into business for himself since he always possessed a hustler’s spirit and mentality.

Edward didn’t think much of this conversation that he had with his sister until he found himself cleaning out both of her business and home after she passed. After cleaning out his sister’s business Edward came across his sister’s past and current business plans. Edward then cleaned out his sister’s home and decided to give away his sister’s new and unused clothes to friends and family. Due to his sister’s expensive taste for high-end fashion, many women asked Edward how much he wanted for the clothes. Edward declined taking any money but decided that he would create a fashion boutique modeled after his sister Shayla’s closet.

Edward began creating a five-year business plan of his own after using his sister’s business plan as a template. Edward then recruited his cousin Jasmine Williams so that way the two of them could start a family business together. Since this was all new territory for Edward he decided to use the name Alyahs Beauty and incorporate it into Alyahs Boutique, so that way his sister’s legacy can carry on in a new fashion.

Another thing Edward sought out to do was to associate Alyahs Boutique with a particular cause. Not only does Edward want to establish a business and sell fashionable women’s clothing but to also raise awareness for breast cancer in the process. And although Alyahs Boutique is in their infancy of doing business opening on May 1, 2019, at the Del Amo Plaza in Compton the long term goal is provide women with the necessary awareness about being more health-conscious.

At the moment Edward and his cousin Jasmine provide customers with postcard flyers that provide the story behind Alyahs Boutique, thanks to their customers for their support and lastly give five simple facts about early detection and prevention of breast cancer. As Alyahs Boutique continues to grow Edward and Jasmine anticipate being able to do more with raising additional awareness of breast cancer with their business.

Initially Alyahs Boutique was essentially going to be solely an online boutique. Edward and Jasmine launched their website for Alyahs Boutique on Sunday, March 24, 2019. However, a week later on Sunday, March 31, 2019, the rapper Nipsey Hussle was killed. This prompted Edward to reconsider looking into renting a booth at the Del Amo Plaza aka Del Amo Swap Meet in Compton, CA. It only made sense after seeing the type of impact Nip made in his community that Edward sought to do the same. Edward grew up in the area around the Del Amo Swap Meet and thought that since his business is associated with a cause that he should be doing business in the very same neighborhood where he grew up.

Edward decided to pause the website for Alyahs Boutique temporarily while focusing on establishing Alyahs Boutique at the Del Amo Swap Meet before taking the Boutique back online. In the four months (May 1, 2019) that Alyahs Boutique has been opened Edward and Jasmine are growing their Boutique daily and doing good business within their community.

Has it been a smooth road?
The obstacles involved for Edward was simply figuring if this was the type of business for him to get into. Once he figured that part out it became a matter of recruiting the right type of people to assist Edward in the process. His cousin Jasmine was the first person he reached out to for assistance who would become his business partner. And then secondly Edward began reading up on how to set up a small business and then put his plan into motion once weighing the pros and cons.

So, as you know, we’re impressed with Alyahs Boutique – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Alyahs Boutique caters to the everyday woman by providing women with the latest of fashion trends. The thing that sets Alyahs Boutique apart from other boutiques is that we are raising awareness of breast cancer by reminding women to not only look and feel good about themselves but to also stay on top of their overall health.

Let’s touch on your thoughts about our city – what do you like the most and least?
We appreciate the fact that this is home for us. A place where we were born, raised and grew up in. And although we moved away as we got older while attending college it feels good to be home again doing business in the community where we grew up in.

Contact Info:

  • Address: Del Amo Plaza
    2787 E. Del Amo Blvd.
    Compton, CA 90221
    Booth D-11
  • Website: www.alyahsboutique.com
  • Phone: 714-710-2699
  • Email: shop.alyahs@gmail.com
  • Instagram: alyahsboutique
  • Other: Alyahs Boutique


Image Credit:

Edward Scott owner
Jasmine Williams co-owner
Shayla Warren (who Alyahs Boutique is named after)
Neely customer and supporter of Alyahs Boutique

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