Today we’d like to introduce you to Eduardo “Eddie” Gonzalez.
Eduardo “Eddie”, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started doing the Catering business back in 2016. I actually took over my brother after he got promoted in his Corporate job and had to move out of state. He asked if I could do the couple of Caterings he has already booked, and I answered, “Of course, I taught you how to Cook, so why not”. Little did I know how much work and preparation it took.
So I went on to do a couple of Caterings, one of them being a SUPERBOWL party in 2016. After that people really loved the presentation and the actual quality and taste of the “Taco Catering” which most people were already used to getting mediocre quality and service from a “Taquero” let alone any type of decent presentation. But that’s what my Brother did so I continued doing an authentic, Mexican decoration at every catering. While adding more and more presentations and value to every Catering. My brother’s concept (even though it was his part time business) was to always provide a little more at every event, and that’s there the Name “Taquito Y Más” came about. I just took it to the next level. Registered the business, created a logo, a brand, and made sure that I ran this “Taco Catering” business as a legit business. And with that we kept growing and getting booked more and more. Until it got to the point that we were double and triple booked. And started investing in more equipment, more staff and grew the Team. And ever since then, we have doubled in size every year for four years now. In 2016, we ended with about 60 Caterings. In 2017, we ended with about 130 Caterings, 2018 with 240 and 2019 we did about 326 caterings.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Definitely not a smooth road. The Entrepreneur journey is extremely difficult. It’s lonely and stressful. But it’s the most rewarding at the end of it all. Even though we have been blessed with constant growth every year. The biggest challenge is How do you grow your business and create a Team that will continue to represent your business and your vision the same way that you do? But I feel we have created a “Culture” within Taquito Y Más. Aka. TYM. Our team is Happy to come to work, to go to events, and to provide the same service, quality and presentation as I do. Service always with a Smile. Food is a very emotional process. We all have to eat, but nothing better than being serve good food with a smile. Another struggle is the financial aspect. As we grew, as more money came in, more money went out. More reinvestment into the business, more equipment, more staff, more inventory, etc. Also, the challenge of constantly separating yourself from the thousands of “Taqueros” out there. Or even Catering companies. We continue to innovate our service and presentation. Our customer rewards program. And our commitment to giving back to the Community. That is our Vision. To Always give back because without giving, we wouldn’t receive. It’s a what we Strive for.
We’d love to hear more about your business.
The first thing that separates us from the rest is our presentation. From day one, from 2015 when my brother started this as a part time to make extra income. He had the vision of putting together a unique and authentic set up. Utilizing Mexican bowls and table covers just like they do in Mexico. When I took over in 2016, I took it to the next level. Followed his vision but also thinking above and beyond. I took time in Designing a decent logo, I even envisioned the logo being on the top of a building one day, just like a big Franchise like a “Chipotle or Pollo Loco”. We are known for our Quality, our Service and Presentation. Even though it cost me time and investments to make sure that we are always branded, from table covers, matching shirts, clean set up, etc. To having professionals flyers and marketing tools. And this didn’t happen all at once, It was a long process. But we made it Happen, Always taking Pride in what we do. We are also known for having Food that actually taste good. Unfortunately people have become accustomed to expecting half decent from a “Taquero” and I was not Going to be just another “Taquero”. I have always loved to Cook so I take pride in my Cooking. And lastly, My Secret Chipotle Sauce.. #ThatChipotleSauce is something that I also added to the lineup of toppings and it has become a “Must-Have” at every event. People actually have hire Us just because of that Sauce, we also sell it in Mason Jars. It’s definitely something Unique and Delicious and a Business all in its own.
What were you like growing up?
As a kid, I was extremely active and adventurous. Just to say that I got my first eight stitches at five years old climbing and jumping off of trees in Guadalajara, Mexico, where I was born. I’ve always been curious about life, learning and adapting to my environment. I came to the States soon after and started 1st grade here. Growing up in the San Fernando Valley most of my life. I feel that I have always had the Entrepreneur/Hustle in Me. Starting my first business at 12 years old selling sodas and candy to the neighborhood kids because I wanted to buy myself a fish tank. Not only did I sell but I managed my sales, kept track of profits and losses, and invested into more inventory.
And that translated into my other business and ideas in my life. I have always wanted to learn more and everything that I could, event to this day. But I just admit I was never a good student in the sense of completing work outside of school. I was always too interest in the real world. Always hanging out with older kids, older people and wanting to be an adult to work and make “Real Money”. But even through all that, I always maintained straight A’s and always was involved in extracurricular activities during school hours. Momma taught us better than to be disrespectful and disruptive in class. She also taught us to always be kind and respectful to everyone, older or younger and to always lend a helping hand. Always!
- Website: TaquitoYMas.com
- Phone: 8184973419
- Email: Taquitoymas99@gmail.com
- Instagram: @TaquitoYMas
- Facebook: @TaquitoYMas