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Meet Edith Navarro of Influence Hair Loft in Riverside

Today we’d like to introduce you to Edith Navarro.

Thanks for sharing your story with us Edith. So, let’s start at the beginning and we can move on from there.
I have been a stylist for 17 years and a Redken artist for 15 years. I always loved hair since I was young and was very much into fashion. Took some college courses on business administration but it didn’t really make me 100% happy. I decided to go into beauty school.

My family background comes from generations of business owners, however nobody ever had anything to do with hair. I learned very very young at seven years old how to use a cash register, in my early teens I knew all about business licenses and permits, I ran a shift at my parents business at 15. The crews had to answer to a very young girl and many didn’t like it but I knew what I was doing and I had to earn their respect. Having to have grown up as the oldest sibling in my household I learned responsibility early on, I had to earn the right in their businesses and at 17 I was running a big part of their restaurant.

We went through many tough times, at one point my parent’s business burnt down and the insurance only covered so much, we were left without a house because of the major losses. My parents rebuilt their selves back up and continued on. These is just one of many difficult situations in the businesses that we faced. All of this had taught me at a very young age many valuable life lessons for the future without me knowing.
Going back to hair…

I started to get to know what the industry was about. Most people think doing hair is to be in a salon all day waiting for clients. The reality is there is so much more to it than meets the eye. I realized I loved going to hair shows and after attending as many shows while in school. I said to myself when I graduate beauty school I am going to find a brand I love and become an artist. That’s exactly what I did. Just ten months out of beauty school and working in a commission-based salon I decided to go on my own, I had already built a clientele and was ready to move on. I rented my own booth in a new salon and decided to get myself ready to audition for a Redken Artist position so 1 1/2 years later there was open positions coming up and two years out of school I become a redken artist, still working in a salon.

I worked hard to get my name out and start facilitating programs in English and Spanish. I was traveling one year into becoming an artist to teach my programs. It was so much hard work.

Sometimes working 21 straight days traveling during the weekend to teach and coming to the salon during the week. Many things have happened throughout the years. Good and bad but my passion for this industry has kept me going along with the support of my family.

My love for teaching is just that love. I have had so many mentors and have learned so much that I love to share this valuable information. Education has created such a great impact in my life and has taken me to places I never thought possible that I committed myself to helping others reach their potential like many have helped me achieve mine.

I am also currently in a Salon Suite in Riverside Ca at Influence Hair Loft. I see clients on a weekly basis if I am not out of the state teaching. I love being behind the chair because it’s gratifying to make people feel their best. I specialize in color as I teach it and practice it at the salon. I also started teaching a business class by the name Suite Emotion, that helps stylists grow behind the chair. About two weeks ago, I was part of a live podcast at Isse Long beach show and the panelists and I were talking business. See this industry is not just being in a salon like many think. There is so much more to it.

I can’t say I like teaching more than being in the salon. I enjoy them both equally, they keep me balanced and grounded. I have the best job I really do.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Struggles yes many. As far as teaching goes, I had a lot of anxiety speaking in public, thinking I wasn’t going to be able to do it or as many who speak feel, the fear of freezing or not making sense. In the beginning, that was huge. Needless to say, that ship has sailed. I remember saying to myself (if I suck at it, I just will not comeback and I won’t see these people again.) that was literally my pep talk lol.

In the salon, when the recession hit it was my worst years in the salon. I had worked so hard to build my clientele and just like magic many were gone and this was across the board for salons, we felt the difference. I purchased a home 1 1/2 years before the recession and very quickly client visits were less frequent, many lost their jobs and we all know what happened. I had to let the house go, I couldn’t sell it for what I payed but I also didn’t just want to lose it. I had to go back to my mom’s house and start over. All the money that I invested and it was a lot. I payed 550k for that home and when everything went down it was valued at 320k if I remember correctly. To get back up after that was a lot of work and anxiety but it paid off and here we are.

Alright – so let’s talk business. Tell us about Influence Hair Loft – what should we know?
I am a hairstylist specializing in Color Corrections and Blondes. My business has been running for 16 years and we rebranded about four years ago. I am in a salon suite and work by appointment only.

I am also. Redken Artist (educator) I teach other beauty professionals, I teach advanced color classes and workshops to help update them with all the new trends. I have worked hair shows, I am also teaching a class by the name of suite emotion for loreal, this class focuses on the guest experience in the salon. How to set yourself apart from the rest and how to understand that the guest is extremely important in our daily salon life.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My Mom and sisters have been 100% support at all times, no matter what they have been my rock. We are very close, to the point were we say (seriously there are no secrets in this family) yeah there really isn’t. Anything I need work or nonwork they will help and vice versa.

My bestie and my hair bestie who was the one who brought my name up for this article. These two are the ones who help cheer me on when I want to give up.

My husband we’ve been married for 2 1/2 years but in this short time he has pushed me out of my comfort zone and has made sure to keep me on my feet. To continue to grow in this industry.

Contact Info:

  • Address: 6165 Valley Springs pkwy suite A-122 Riverside Ca. 92507
  • Website:
  • Phone: 9516344693
  • Email:
  • Instagram: Edithnavarroartist
  • Facebook: Edith f Navarro
  • Twitter: EdithnavarroRA
  • Yelp:

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