Today we’d like to introduce you to Eddie Solares.
Eddie, please share your story with us. How did you get to where you are today?
I’m the owner of Shaved LA located in the San Fernando Valley and service all of LA County. So, it all started about four years ago when my son Maxx and his Mother went to have a cup of shaved ice at a local spot. He enjoyed the shaved ice and a few weeks later, he asked me to take him again, and me not being such a big fan of Raspados due to the texture of the ice, I still took him and it was one of the best choices I made, not only did I spend time with my son, but the outcome started Shaved La. So, after placing our order, a strawberry/banana flavor with condensed milk as a topping, I was still skeptical thinking the ice was gonna be hard just like the street made raspados. And boy did that cup of shaved ice changed my mind. The ice was soft like snow and the flavors were super tasty. It was that day that I got a different opinion on Shaved Ice or Raspados as some people call it. I was used to the street vendor style which I wasn’t a big fan of, but the shaved ice “Hawaiian” style was totally different, and that’s when it hit me…
So, after many visits and several cups of shaved ice, I was wondering why this style of shaved ice wasn’t popular here in the San Fernando Valley and why I had never heard of it or tried it before. So, that’s when the idea came to me and I wanted to share this style of shaved ice and make it a thing. After sitting down and thinking about ideas and how I can share this wonderful treat, I came up with the name Shaved LA and from there, the rest fell in place. We started selling Shaved Ice at Balboa Park to get our name out there and let people know we offer shaved ice for events, and within months, we started booking parties, events, festivals, and sporting events, pretty much anything we can get into. Shaved La got a lot of attention really quick and we stopped selling at the Balboa Lake because we were booking events every weekend. We started with one bar and due to demand, I had to build two more bars, to keep up with our bookings.
It’s been a good three years and it has allowed us to grow. We now have three bars, we offer kettle Korn, and we just added taco service. My goal is to one day have several Shaved ice trucks all around LA County, so people can enjoy a cup of Shaved ice anytime.
What makes my story great is, that I’m building this business with my family, and we wouldn’t be where we are without my wife Jacoba and my son Damien who both help me run the day to day operations. And specials thanks to my really good friends Rey & Chepe, my Father George & Mother Mina who have helped and supported my business and contribute one way or another.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Luckily, we haven’t had any real challenges since we started. The only obstacle we’ve had was not having enough bars to cover all our bookings and at some point, we were going from event to event. Which was pretty tough. I had to schedule events and convince my clients to change their times just to have us be at their event. It was like that for a few months, until I decided to build more bars, that definitely took care of the obstacle and made us available to service events and the same time. Since that time, it’s been over two years in half and we haven’t canceled or not been able to service an event, and we hope to keep it like that.
Shaved La – what should we know? What do you do best? What sets you apart from the competition?
We offer shaved ice and carry 23 flavors and four toppings. We do festivals, parties, sporting events, weddings, etc, pretty much any type of event. We serve our clients from a mobile bar.
What sets us apart from others is our customer service which is super important to me and my staff, it’s important to us to provide the best service possible, not only are we representing our brand but the host as well. When doing events, we show up in uniform and provide service from our rustic like custom bars.
What moment in your career do you look back most fondly on?
The proudest moment of my career has been able to build a successful business from the ground up and making my family a part of it. It has provided my kids with valuable experience and has motivated them to learn about running a business. Even my 9-year-old twin daughters, hope to have their own business one day they claim.
- $5/per 50-100 people
- $4.50/per 101-150 people
- $4/per 151-200 people
- Website: www.shavedla.com
- Phone: (818)643-9886
- Email: firstname.lastname@example.org
- Instagram: @shavedla
- Facebook: https://www.facebook.com/shavedla-170672246667233/