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“Meet Jf Pryor and Will Todd Jenkins of Echo Bark Inc. in Eastside LA, Silver Lake and Echo Park.”

Today we’d like to introduce you to Jf Pryor and Will Todd Jenkins.

Thanks for sharing your story with us Jf and Will. So, let’s start at the beginning and we can move on from there.
Having worked in the world of Animal Rescue for over a 15 years, I have seen the legit increased awareness about animal welfare, coupled with so many individuals of all ages and walks of life that have opted for canine and feline companions over human children. A family is no longer defined by a number of legs. This evolution, coupled with the need for a functioning, TRULY independent store, that serves as a community resource, a hang spot, and a supplier of quality goods, became the birth of Echo Bark Inc.

It has been joyous, ALL IN, three years deep, seven days a week ADVENTURE, infused with wide community Acceptance + Support.

We are so grateful.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Well, the smooth roads are not the one you reflect on as much in LIFE, as the ones that challenge and inform direction and path. That said, what most folks do not know is that indie stores do not make bank on food. As expensive as that food might be, the bulk of that profit goes to the distributor and label. And, that is ok. Food is a necessary component in what we do and also a way by which folks can best care for their loved companions, but stores have to produce high volumes to flourish. So that is the built in. Beyond and being a Rescue-Based store, we are approached daily for help, info and direction for folks that want to do better for their dog or cat or that have found a stray pup, or cat colony, or even folks that have tied dogs they no longer want to our railing. As we tell our valued employees, no two days here will be alike… and ZERO of them will be boring. And, we realize that it is an HONOR to be in service to our neighborhood, and to those people that travel a great distance to support us, and certainly to the dogs and cats of LA.

But, we are past three years… and have not had time for our official Grand Opening – so that might tell you something.

So let’s switch gears a bit and go into the Echo Bark Inc. story. Tell us more about the business.
We have had a few media pieces done on us, and we have affectionately been referred to as “the Cheers of pet stores.” It’s funny and it’s true. And an HONOR. “Where everybody knows your name.” Customers and clients come in and hang out, discuss life and politics, all things dog and cat, and spend time here knowing they are heard, respected, and appreciated. That is key for Will and I. Our amazing clients do not want to deal with a bot, and want to support locally. So, many are surprised that we have competitive and lower prices on our foods, but we are genuine in our desire to HELP folks make better food/treat/gear decisions – and to better assist in achieving desired results for our many, savvy customers.

We are not an online destination re corporate selling. We are REAL brick and mortar. The internet does not educate, evaluate or associate.

We do it differently here. And we SO admire our customers… and their hearts.

Has luck played a meaningful role in your life and business?
We know we are fortunate to be able to use the knowledge we have accumulated to help others. Additionally, we know we are LUCKY to have the finest customers in all of Los Angeles.

Contact Info:

  • Address: 3724 Sunset Blvd. LA, CA 90026
  • Website:
  • Phone: 323-660-2275 + 323-660-BARK
  • Email:,

Thor's Journey

Whether you believe in miracles or not, you have to admit this is one lucky pup. (via The REAL Bark)

Posted by Upworthy on Wednesday, January 10, 2018

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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