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Meet Ebony Rice of Winx Collection by E in Walnut

Today we’d like to introduce you to Ebony Rice.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Honestly, what made me start Winx Collection by E was I’ve always been obsessed with the beauty industry but I was so stuck on being a television host that beauty always took the backseat. My plan was to start in the TV industry and then launch something in the beauty industry once I got settled in TV. I was always getting complimented on my makeup and mostly my lashes in particular but I was never satisfied and eventually, it hit me to make my own handcrafted lashes. I knew I could run a business because my mother provided me with my own clothing store-front when I was 16, it was more so me just coming up with the vision and putting in the work and staying focused. I’ve been working towards my Collection since June 2019, it took a lot of dedication and time. Where I am today is I’m going to expand Winx Collection by E and turn it into a whole brand that empowers women and makes them feel beautiful. I have tons of ideas that are eventually going to be executed.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It definitely has not been a smooth road! I went through a lot emotionally and financially. My journey went from June 2019-April 2020 and it’s numerous reasons why it took me so long. I was going through a lot of things in my personal life that didn’t have me focused on my business. I ran out of money that was towards Winx Collection by E. Also, I already had a vision in my mind about what I wanted my packaging to look like and I was having the hardest time finding someone to execute it. Then it was taking me a while to design how I wanted each lash to look. It was a struggle!

Please tell us about Winx Collection by E.
Winx Collection by E strives to be the best when it comes to the lash and beauty industry. I want to show women it’s more than lashes, it’s a lifestyle. I was determined to create lashes that were dramatic in just one strip, and that were comfortable enough for all day. Winx Collection by E includes Cruelty-Free 3D Siberian Mink Lashes, the bands are cotton, so the lashes are light-weight, soft and comfortable to wear while being 100% cruelty-free. I hope that my business is known for its amazing quality and great customer service. I want to push boundaries for young entrepreneurs when it comes to creating unique experiences for their audience. I really want to empower and inspire other women to create their own lane and venture into entrepreneurship. I honestly couldn’t tell you what I’m the most proud of, I’m just really proud of everything as a whole when it comes to my business. What sets me apart from others is me, my ideas, my vision, my presentation, my determination. This is just the beginning! I want to give people something different than a basic beauty brand. I want it to become a lifestyle!

If you had to go back in time and start over, would you have done anything differently?
Nothing! Every emotion and struggle I had going through this process was needed.

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