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Meet Ebi Okiyefa of 3on3 productions-DJ EBROC in LA County / Inland Empire Region

Today we’d like to introduce you to Ebi Okiyefa.

Ebi, please share your story with us. How did you get to where you are today?
Born and raised in the Inglewood/Compton area; I’ve always been surrounded by good West Coast Urban & Soul music. Fast-forwarding to today’s times; I started my journey with 2 of my business partners/good friends. 1 of the 2 had been DJing for over 12 years. Having the opportunity to see up close how music can be blended and meshed together (beat matched) really had me amazed. I was locked in from that point forward. The collaboration of having a discussion with my boys to start an LLC opened the doors for endless opportunities for us all together and individually.

I started off djing and mcing at small events and birthday parties; which helped me develop a strong skillset in djing overall and getting comfortable performing my craft in front of people. I went from being nervous; not wanting to mess up the moment to gaining confidence and enjoying myself alongside with the crowd! People I serviced helped open doors to bigger events and monumental functions service. Now, I am servicing bars/clubs, weddings, destinations weddings, school events (rally, collegiate sports, homecoming, proms, etc.) and Corporate Events.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road. This industry is very competitive and to be honest, it became discouraging at first. Being able to convince people of your craft and to be given the opportunity to show them what you’re made of was challenging. It took time, but I stayed at it! I kept grinding! I did a lot of cold calling with local businesses; made unannounced stops at local bars, business, and schools to drop my business cards off and solicit myself and business.

Alright – so let’s talk business. Tell us about 3on3 productions-DJ EBROC – what should we know?
My Mobile Dj Company provides services throughout So. California. Our mission is “to provide the highest level of excellence & service in entertainment to create unique & unforgettable experiences. We cater to a vast diverse ethnicity population within the following Genres (HIP HOP, R&B, OLD SCHOOL/FUNK, SALSA, MERENGUE/CUMBIA/ SPANISH, POP). Our company also specializes in MC and professional lighting services as well!

I am proud of our team due to our work ethics and how much we LOVE to engage in other people’s interest for their own event. We take consultation very seriously as we sit and discuss specifics in relation to the customer’s needs assessments prior to their respectable event. This allows us to get to know our customers/partners to where when we service their event(s); we know exactly what they like and are into as if we’ve known them for years! This, I believe sets us apart from others!

Is there a characteristic or quality that you feel is essential to success?
Authenticity is the characteristic that is most important to my success!!

Contact Info:

  • Phone: 310.894.6178

Image Credit:
Will Utley, Cinestory Films, Yemi Kuku

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