Today we’d like to introduce you to Bracha Jade.
Bracha, please share your story with us. How did you get to where you are today?
I have always been drawn to photographs and telling stories. I grew up in London, England, which has such a rich history, with its cobblestone streets and gorgeous architecture. Every street corner tells a story. And I remember even as young as 8, I was always with a camera, documenting all of my adventures, and people watching through my lens. I loved how I could freeze time and capture memories. I learned to see color and mood, light and framing. And most importantly, I learned to see people… and without even realizing it. So my photography career began.
When I landed across the pond in Los Angeles, some years later, some of my first jobs were working with photographers. I did everything from styling and art direction to assisting, lighting, editing and producing, and even modeling… everything but actually shooting. I was also freelancing in commercials and music videos, managing budgets, and numbers, and huge crews, working with the best crews and talent in the industry. But then it just hit me one day that I was working around the clock, traveling the country, building an amazing career, aiding other artists (directors and photographers) in building their vision… in telling their stories, in facilitating their expressions of self…and I knew I had to find my way back to my own artist journey!
I knew how to light, how to process, how to edit, style, art direct, and produce, but I hadn’t given myself the permission to just be the artist. So I bought a better camera, and I also starting writing a novel. One of the main characters is, of course, a photographer.
I love what I do… Truly connecting to a mystical world most people don’t get a chance to really see. The one through the lens. Where anything in possible. I see stories in all people and all things. I see a person’s mysteries and beauty and passions. The in-between moments of life. That’s where the magic happens. And that magic can be captured and live on forever. Moments in time. Stopped still. Sometimes it makes me feel like a sorceress.
Has it been a smooth road?
It was actually a seamless transition. But, there are still hurdles, as there always are with everything. One of the hardest things as an artist, I think, is just putting your work out there.
And there’s also the business side of it, the marketing, accounting, digital editing. But, the more you shoot, the more you discover yourself, and the more you push yourself to try new things. Artists are always evolving. When people recognize my work, it makes me smile… It takes a while to build a brand.
So, what’s next? Any big plans?
I always have plans. They are like a huge labyrinth in my mind… each wayward path leading to different experiences…. That’s the fun of being an artist.. its constant creation..magic.. manifesting… and it’s always the unknown, even when you do the same thing over and over… Every time I collaborate with different people, the work takes on its own story… stories yet unwritten…. Of course, we are back to the stories…! I have an exhibit I have been working on, and I would like to eventually turn the work into a coffee table book. Since its top secret, I can’t share the details but it’s an exploration of women..all kinds of women from all walks of life… a perfect cocktail of where the natural form.. meets fine art….I’m trying to create timeless poetry in the form of photographs… It’s not easy but when you get it right, it’s everything. I’m also looking for a new studio…. I haven’t found the perfect place yet but I will know it when I walk in…. and I can’t wait to decorate.
Let’s explore some of the challenges you’ve faced along the way. What was the most difficult part of your career so far?
This is a tricky question. Life is always nonlinear. You have times when you’re floating in stardust clouds.. and times when your boots are stuck in the mud. I don’t believe one exists without the other.. but “hard times” is subjective. Life just moves.. up down and side to side.. I always try to move with it. or rest with it.. and learn the lesson… No good giving in. Of course, we must try to change what doesn’t work and somehow, make work what doesn’t change.. and always try to keep walking forward.. or visualizing that, when all seems impossible.We live in one of the most uplifting cities in the world… where people smile at you, talk to you, where people strive to be healthy, and happy…every day. Even when its bad, its good!
What about “Wow-moments” – any moments that stick out? Any moments when you felt like you had made it?
That’s easy and very simple. I love taking photographs, I love connecting with my subjects in my portrait sessions, and bouncing their magic back at them. I love to see their faces light up as they take in their photographs…. And I love shooting products and fashion, manifesting an idea into something beautiful, and seeing it coming off the page and evolving into art.. I love that I have created a world that allows me to do what I love, That people trust in me to create art for them… All of these, to me, are measures of success.
- Website: www.brachajade.com
- Phone: (818) 421-4433
- Email: email@example.com
- Instagram: thelongstocking
Photo of me.. By Lisa Candela