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Meet DTLA Art District Product Designer: Nicole Liang

Today we’d like to introduce you to Nicole Liang.

Nicole, please share your story with us. How did you get to where you are today?
Born in an art family, I’ve always been interested and passionate about art, design, and creativities.

After I finish my college in Beijing, I moved to Los Angeles to pursue my dream as a designer. I started as a graphic designer, then found my sweet spot in product design later on.

After 4 years learning and hard working, I’m now the lead of the product design team at SADA Systems. Besides my full-time job, I also enjoy working with local entrepreneurs as a freelance designer.

I really love what I do because I get to work with the latest technology also meet with innovative, passionate people. Each project is a journey for me to understand different people’s goals and needs, solve different problems and then improve the experience people interact with technology and the world. I believe, user experience design can move society forward one step at a time.

Has it been a smooth road?
The biggest challenge for me was to start my career here in LA with a totally different culture background. I was not confident of what I was doing at beginning, because of the culture difference. But later on, I found that great design itself is a universal “language” that can speak for itself. That’s when I start to feel really happy and passionate about what I’m doing.

What’s the hardest part of your job?
For now, I spend a lot of time on discovering user’s current workflow and identify their pain points and problems within that flow, so that I can design the ideal user flow for our users.

It’s easier if we are developing a consumer facing product (e-commerce, blog, business website, etc) because we are all consumers, I have that experience before. But if we are developing an internal use application for some specific use cases that I have never experienced before, it could be very hard. I have to learn our user’s day to day job and really put myself into their shoes to understand what is the problem and try to solve them in the design. It’s challenging also interesting because I get to talk to people work in different areas and learn how things work in a different world.

How do you define success?
I feel if you are passionate and happy about what you do and what you do can make this world a better place, that’s success, both on a personal level and a professional level. Don’t let personal ego or money blind you. Work with smart people, learn from each other, that positive energy will bring you happiness and success naturally.

Contact Info:

  • Website:
  • Phone: 4129156678
  • Email:
  • Instagram: @mairrrrrrrr
  • Other: twitter: @NicoleLiang


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