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Meet Dr. William J. Binder

Today we’d like to introduce you to Dr. William J. Binder.

Dr. William, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I was born and raised in New York and moved between coasts for school before developing my own practice in Beverly Hills. I am an Associate Clinical Professor at the UCLA School of Medicine and Attending Surgeon at Cedars Sinai Medical Center in Los Angeles, California. I received my BA degree in Biology from Syracuse University and my MD degree from the University of Medicine and Dentistry of New Jersey/Rutgers.

I then made my San Francisco, where I did 2 years of postgraduate internship and general surgical residency training. I then went back to New York City where I devoted 3 years to my surgical specialty Residency and Chief Residency in head, neck and facial plastic and plastic and reconstructive surgery at the prestigious Mt. Sinai Hospital. I then completed a sixth postgraduate year of fellowship in advanced training in facial plastic and reconstructive surgery in Los Angeles, CA.

I am Board Certified by both the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology and Head and Neck Surgery. I am a fellow of the American College of Surgeons, the American Academy of Facial Plastic Surgery and the American Academy of Otolaryngology and Head and Neck Surgery.

Additionally, I hold various national elected and appointed committee positions and am published author in medical journals, magazines, and edited academic textbooks.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Today’s obstacles facing myself along with other plastic surgeons is trying to reformat “fake medical information” being shared in regards to plastic surgery that is readily available on the internet. Today, with the internet and social media, patients are often the promotional products of mischaracterized chat rooms or highly marketed procedures that may or may not apply to individual patients and their specific problems. I always aim to be 100% honest with my patients as well as with prospective patients during consultations.

I have a well-earned understanding of medical innovation. I have developed novel techniques and technologies in plastic surgery such as facial implants, facelift surgery and surgical procedures in Rhinoplasty, I also discovered the use of Botox® for the treatment of migraines headaches.

William J. Binder M.D. – what should we know? What do you guys do best? What sets you apart from the competition?
Loyalty and Authenticity are the core principles I hold in high regard. I believe that the uniqueness of a practice or business is how long your employees have been there. My employees for either my surgicenter, in my practice or other businesses, have been with me between 15 and 23 years. The loyalty factor goes a long way, and can only work when it’s reciprocal, in terms of benefits, profit sharing and ownership interests. But most of all, being there for anyone when they run into hard times and making sure you’re not just an employer – but a supporter… and yes there will be down times).

This also applies to patients who, some who I have treated for over 20 years and who continue to return for treatment knowing that they will get the most honest answers to new (but many times) gimmicky treatment options.

What moment in your career do you look back most fondly on?
One of my proudest career moments was when I designed my first patented implants. These designs were actually done in my living room with a model skull and some clay.

Eventually, I ended up in a garage in Arcadia California with a one-man beta testing site for 3D CAM/CAD design software with some guy with a big grey beard that said: “he could do it”. That is – make smooth surfaces in the computer. This was truly “revolutionary for its time”.

To my surprise – he could and he did. That led to the manufacturing of a new level of custom implant technology which is now the state of the art in the industry and sold and distributed to plastic surgeons around the globe.

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