Today we’d like to introduce you to Dr. Shamim Shakibai and Dr. Vinay Aggarwal.
Dr. Shakibai and Dr. Aggarwal, please share your story with us.
Dr. Aggarwal and I were both internal medicine residents at Cedars Sinai Medical Center. We had always talked about all the ways that the health care system was broken, how healthcare delivery was not serving the needs of patients, and how patients never seemed to be at the center of the medical decision-making process. All too often, we noticed that other interests such as hospitals, pharmaceutical companies, and insurance companies were driving decisions involving patients’ interests. After he and I decided to not pursue additional training in subspecialties, we decided to come together to enact our vision of a more inclusive, efficient, and caring health care environment for all patients. We wanted to create an environment where our patients felt like they were an extension of our family.
After building a large and successful primary care base and practice in the heart of LA, many of our patients came to us after successfully losing weight and improving their overall health, and asked us for additional services such as body contouring, hormone replacement, and other aesthetic services. It dawned on us that it wasn’t enough to treat and fix diabetes, hypertension, and obesity, but we also had to help people look better and enable them to feel great about themselves. That is why we recently shifted the focus of our medical practice to incorporate beauty, aesthetics, and body contouring. We wanted to add our medical expertise of treating some of the illest patients to the beauty and aesthetics demand that many of our patients had. Both Dr. Aggarwal and I are experts in body contouring, Coolsculpting, bioidentical hormone replacement therapy, weight loss, and many other aesthetic services. Thus far, our patients have loved the new focus and are asking for extended hours and additional locations. For our female patients especially, we strive to create a safe and comfortable environment where they can feel free to ask us anything about their treatments, and are always treated like family.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
When you embark on the entrepreneurial journey, no path is smooth! Like any other organization, we’ve had our share of pitfalls, mistakes, and setbacks. The great part is that with each of those we grew stronger and better as an organization. I would say that the ever-continuing struggle with any medical practice is the volatility and unpredictability of the healthcare market. Whether its changes in government policies, reimbursements, and regulations, it’s very hard to predict what the future of healthcare looks like and makes it very difficult to plan ahead. Declining reimbursements, burdensome regulations, and encroachment into the sacred doctor-patient relationship are the some of the struggles we have faced along the way. We currently have a direct pay model, cutting out the insurance companies. That has helped strengthen the relationship with our patients. Remaining independent and free-standing is so important in health care, allowing us to continue to place the patients at the center of the healthcare decision process
Alright – so let’s talk business. Tell us about PlatinumCare LA – what should we know?
PlatinumCare LA is a medical practice that specializes in beauty, body contouring, and aesthetics. Both Dr. Aggarwal and I are experts in body contouring, Coolsculpting, bioidentical hormone replacement therapy, weight loss, and many other aesthetic services such as cellulite reduction, facial rejuvenation, etc. We’re really known for our prowess in Coolsculpting. We have the latest and greatest technology, multiple machines, and highly expert trained staff, all of them having gone through Coolsculpting University. Dr. Aggarwal, in particular, is an expert in body contouring.
I would say we are the proudest of all of our patients. So many of them have made such amazing transformations, its so rewarding to look at some of their before and after pictures, both with weight loss and body contouring. Not only have they changed their bodies and improved their health, but they have gained a new lease on life. Many of our patients after looking and feeling better, feel empowered and are able to get that promotion at work, develop new and lasting personal relationships, and embark on personal journeys that they wouldn’t have before. It’s exciting and rewarding to see their extraordinary transformations.
We recognize and appreciate daily our strong, an excellently trained staff of professional women who help us maintain the healthy, positive environment for our patients that we consider ourselves lucky to be able to provide patients. They are amazing with our patients and we are extremely proud to be able to say that our staff truly reflects Dr. Aggarwal and my shared commitment to advocating for gender equity in the workplace and the medical community.
We’re also incredibly proud of our support for numerous charitable organizations, including the Tahirih Justice Foundation, which focuses on assisting oppressed women from developing countries to escape their terrible situations and provides them with legal resources to start a new life in the United States. In addition, we’re privileged to support a new company called Parentcirkle, which provides parents with online resources in the form of professional coaching to enable them to become better parents.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I want to mention again, the Tahirih Justice Foundation, a powerful force for women in need of legal services, social services, forced marriage protection and a full range of other assistance to women seeking to leave unsafe conditions in their countries and find refuge in the U.S.
- Address: CoolSculpting & MedSpa
625 Montana Ave Unit E
Santa Monica, CA 90403
- Website: www.platinumcarela.com
- Phone: (310) 856-9583
- Instagram: www.instagram.com/coolsculptingla/
- Facebook: www.facebook.com/platinumcarelosangeles
- Twitter: twitter.com/coolsculptingla
- Yelp: https://www.yelp.com/biz/platinumcare-la-santa-monica
- Other: https://www.youtube.com/watch?v=dbBLpqBkmAw