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Meet Douglas Donehoo of 4-rth

Today we’d like to introduce you to Douglas Donehoo.

Doug had a career in private banking but wasn’t satisfied with the challenge of shuffling and managing the funds of wealthy clients. With a passion for environmental awareness, he sought to make a difference. In addition to becoming a member of the Natural Resources Defense Council (, he also requested to have his eventual estate left to this organization so that they could continue the legendary work they are immersed in – nothing other than saving the planet from profit-driven corporations & governments that worship at the altar of economic growth without regard to ecological impact.

Doug believes that consumption is fine – as long as it’s done in a sustainable manner that is fair to the planet. His current pursuit: to make the clothing industry accountable for its fabric choices and construction processes. He knows the more successful 4-rth becomes, the more influence it will yield. Additionally, he drives an emissions-free 100% electric Tesla and is adamant about (soft starts and slower speeds), consuming less energy, recycling, and constantly coaching his friends about their own habits and the resulting impact!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has been fairly smooth as I was never looking to part of the ups & downs of the Retail marketplace. So as Internet growth has occurred, so have we. But also we have been diligent in adding colors and styles to our line over the years.

Alright – so let’s talk business. Tell us about 4-rth – what should we know?
Of paramount importance is our commitment to making 100% of our product in Los Angeles, California. Sure, it may cost a lot more to manufacture in the USA, but we believe you value this as much as we do! Most brands of the world are sadly “me too” — made in Asia at the lowest possible cost by exploiting 3rd world countries for the cheapest labor possible & the lowest regard for the environment. Personally, I find this unacceptable. For these reasons, we do not “wholesale” our product to retailers, avoiding an artificial layer of “mark up”, bringing our product straight to our clients via a direct sale at the lowest price possible.

We have video links on our website that I shot — providing a tour of our Fabric Suppliers manufacturing facility in Southeast LA, and our knitting workshop right in the middle of the iconic “fashion district” in downtown Los Angeles! Our custom fabric is made-to-order then delivered to our team’s workshop in the fashion district — from there it is cut, sewn, and hand-constructed to the highest-quality American-made garments you can order & wear today!

In 2018, we are looking to set up a similar “local” manufacturing structure for our widening European clientele. And quite possibly down under as well — in Australia!

What has been the proudest moment of your career so far?
I have pretty much been the SOLE driving force behind this company since inception handling all aspects of biz dev; marketing & finance; etc.

I have had the same excellent personal assistant for over 4 years now.


  • our Dress Pants are $76. similar styles are well over $100 at department stores and from our competitors.

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