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Meet Doug Hafford of Afinety in Encino

Today we’d like to introduce you to Doug Hafford.

Thanks for sharing your story with us Doug. So, let’s start at the beginning and we can move on from there.
I started the business 31 years ago in my apartment on the west side of LA. After a couple of years, it was clear that the Legal Market was under served in Los Angeles and just beginning to adopt real technology. As we grew we adopted standards that allowed us to deliver a consistent service to our clients. We used branding to turn services into products – which further differentiated us. Today we are an 8-million-dollar company with 41 staff and growing fast with the new Cloud technology available to us. Our philosophy of doing a limited number of things, in a highly standardized way has served us well. This allows us to grow easily, hire and train our staff and provide the finest customer service experience in the industry.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The tech crash of 2000 hit us very hard. Our sales dropped to about 1/3 of the previous year and this put a significant strain on the firm. In 2008 when the financial crisis, the trials of 2000 left us much more prepared having already been through tough times. Our staff, management and the company as a whole was able to move through these challenges as a team. With our staff is on board and able to see the hard work ahead – the road was much smoother and the firm could take the steps necessary to keep cost in line and survive the crisis.

So, let’s switch gears a bit and go into the Afinety, Inc. story. Tell us more about the business.
Afinety, Inc is an IT systems integrator specializing in Law Firms. We are well known in the legal market in Southern and Northern, California and now growing throughout the U.S. Today we are primarily providing our Afinety Cloud Platform (ACP) for law firms and other professional services companies. We recently won the Ingram Cloud Rainmaker award as the finest Cloud reseller in the U.S.

We are also proud to support about a dozen Mental Health agencies in Southern California as our community give back. We help them make wise decisions on IT solutions and keep their cost to a minimum for the fine work they do.

Has luck played a meaningful role in your life and business?
Luck is what happens when preparation meet opportunity (Daryl Royal). We strongly believe there is no luck, only hard work.

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