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Meet Melissa Kay and Doug Allen of RocketStyle Creative

Today we’d like to introduce you to Melissa Kay and Doug Allen.

Melissa Kay and Doug, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My happy place is where technology and creativity intersect. I worked for many years in telecommunications and internet technologies, and at the same time, I was also involved in film production, writing, blogging, stand-up/improv/sketch comedy. When one of my comedic videos got 130,000 hits on YouTube with little promotion, I saw an opportunity for my interests to converge.

When my job in telecommunications ended abruptly (and after the initial shock wore off), I took the opportunity to assess what I wanted my career to look like and build the lifestyle that I wanted. We found an incredible Social Media mastermind/training/certification program that built on the skills I already had and it helped prepare me to manage social media accounts and run social advertising campaigns. It’s the perfect combination of my interests, allowing me to exercise my technical geeky side (building ad campaigns & funnels) with the creative (crafting content and imagery that matches our client’s voice and style). -Doug

My happy place is where al fresco dinner parties, craft cocktails and singing intersect, and believe it or not, that does influence the decision to open a social media agency. Like Doug, I found myself at a crossroads in life. How lucky it came around the same time Doug was thinking about the next chapter in his life. Rather than asking myself “what do I want to do?” I pondered “who do I want to be?” I am a mother to two young boys, I am a breast cancer survivor, and for a good number of years, I was a vibrant and enthusiastic professional in the special events and venue management business.

Being of service, leading a purpose-driven life, motivates me. I’m always seeking knowledge and learning new things, and social media was a small curiosity that grew and grew and grew. Joining The Social Guild, partnering with my husband in business, together shaping the lifestyle and purpose that we craved – it all came together rather organically at that point. Social media is an awesome canvas on which to express and connect and invite collaboration – almost like, say, a dinner party in your backyard, sipping a Sidecar, and singing a tune that soundtracks our human story. All connection.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Accountability. It’s a big shift moving from a steady paycheck and good benefits to starting a company and being fully responsible for everything. On one hand, I like the option of a more flexible schedule and the ability to take an “early-out” to participate in activities with our kids. On the other hand, the need to keep focused on the results, income, gaining new clients, and developing new services is never-ending. It certainly helps being in partnership and not a “solo-preneur” (we are accountable to each other.)

One of the biggest challenges is keeping efforts on the highest value activities and delegating to others who are experts in managing the day to day posting, image creation, etc. It’s so easy to get caught up in the busy tasks. I battle with the need to do it all myself, that somehow I have to do it all. Yet, when I actually keep the focus on business growth and vibrancy and the care of our clients, and I collaborate with others better skilled at the service they are providing, we all enjoy the process so much more and the client gets the best of all of us. Collaboration is the key to success and happiness in all aspects of life, art, business. -Melissa

It helps that we like each other quite a bit. -Doug

Please tell us about RocketStyle Creative.
RocketStyle Creative was born from the realization that social media was no longer an option – if a business or creative professional wants to be seen and validated as legitimate, their social presence has to be nurtured. And many small businesses, service-based businesses, and creative professionals are struggling to figure out what to do.

Both of us have a creative background as well as experience in the business. Doug is a comedy writer who also has many years in the tech industry working for an international corporation, and I honed my storytelling craft as a vocalist and in production management in both animation as well as weddings and events. This experience has given us a perspective on working directly with creative professionals with their “heart work” to promote, as well as local business owners who don’t think they have a story — they just want to sell more product; we know how to talk with them, understand their problems and pain points, and find solutions authentically. For us, it’s not about “doing social media” for someone. We want to ensure we provide value for our clients and our efforts help support their business goals. -Melissa

One of our favorite aspects of the work we do is finding our client’s online voice and bringing that voice loud and clear in their social channels. Story is the heart of human connection. And we love to bridge the message from client to their audience through storytelling. -Doug

And humor. Comedy is part of our foundation, both in our lives and in our business, and a common denominator connection point for humanity. -Melissa

And booze. A rich porter or stout makes a good connection point too. -Doug

I’ll drink to that. -Melissa

Do you look back particularly fondly on any memories from childhood?
Growing up in Las Vegas, I thought it was so magical that my Aunt and Uncle lived so close to Disneyland that we could see the fireworks from their house every time we visited. My Aunt and Uncle lived that close to Mickey Mouse! I thought it was awesome! It wasn’t until much later that I realized that many adults have that same reaction when they visit Vegas, which to me is just my hometown. -Melissa

I have great memories of my Grandma visiting us in Billings, Montana. On one of her trips, we stood in the backyard in the cold weather, watching large splashes of vibrant color illuminate the night sky. The Northern Lights aren’t often visible in Montana, but when they are, it is spectacular. -Doug

Contact Info:

Image Credit:
Miki & Sonja Photography

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