Today we’d like to introduce you to Domonique Peskin.
Domonique, please share your story with us. How did you get to where you are today?
My name is Domonique Rose Peskin. I was born and raised in the San Fernando Valley and can call no other place home. I attended CSUN with a focus on Apparel Merchandising and Marketing. At the time, “The Hills” was a hugely popular show and the idea of becoming a retail buyer and working in the fashion industry was the ultimate job. CSUN also has such a large campus and student body, mostly commuters, and a lot of my friends were at other schools or had different class schedules — it can get lonely very quickly! I joined a sorority (Alpha Xi Delta) and become more involved in the Greek community. This actually led me to go in the direction of event production.
In addition to my retail jobs, I started an internship with an event production company that focused on showcasing emerging talent in fashion, music, and art. We produced fashion shows, concerts, and art galleries across the U.S.! It was so much fun and gave me the opportunity to really get hands on experience in operations, production, and project management.
After events, I decided to move to my next opportunity with a fitness startup based in L.A. I was employee number one and if you ever want to wear all the hats, that is the way to go. From customer service, developing an operational structure, building an e-commerce platform, sourcing vendors, etc. — the list goes on and on.
As a fairly new college graduate, I was excited to get this hands-on experience, but after a few years of putting blood, sweat, and tears in to someone else’s dream, I knew this was no longer my path. I had been designing arrangements on the side in 2016 and mainly used it as a way to decompress from the work day. I started to get more orders and inquiries from friends and family for flowers and opportunities continued to present themselves. I quit my job and took the leap to go full time with my own company in 2017.
Since then I have worked with major corporate brands and clients such as NBCUniversal, Paramount Studios, HeyMama, and many more. My biggest accomplishment this year: getting my own studio space!
On a personal note: I love sushi, wine, and whiskey. My husband and I have been married for four years and have known each other for 10! We had planned on getting married in 2017 and was just shy of booking our venue, but on Cinco De May 2016, we decided to just elope the next day! Luckily, we are both from the valley and our family lives here. We booked an officiant that morning, bought his wedding band, and headed to Griffith Park that afternoon. Our son, Dononvan, who will be turning 2 this Fall and our Akita, Tyson, just turned 11.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has definitely been a journey, that’s for sure. The first year in business I was completely stuck in my own head with imposter syndrome. I had no formal training, but I knew the basics and attended workshops, watched videos, and read to work on my mechanics. I knew I had an aesthetic I didn’t see in the florist community and felt I could continue to build on that. But because social media is so present in our lives, I kept comparing my work to others and thinking: “My style doesn’t look like so and so. Will people like what I create?”
I was also working out of our one bedroom apartment. It added some strain on home life but it pushed me to continue to build and work towards a retail or studio space. Luckily for me, I knew the right people to make my first year in business a successful one and start off on the right path.
So here I am, walking on cloud nine ready to expand and at the beginning of 2018 I found out I was pregnant! My first trimester was really difficult. I remember working an event for a corporate client around Valentine’s Day, a week or so after I had just found out I was pregnant. I had to push through that event and work against morning sickness, the flu, and an upper respiratory virus. I made it through, but it was brutal. Once my son was born, I knew it would be a challenge to figure out how to continue to grow my business while figuring out child care. My husband had travelled a lot for work and florists do not work typical 9-5 schedules. This continues to be a struggle, especially during a pandemic.
The pandemic has been the biggest challenge to-date. I’m fortunate enough to have built something over the years that has given me the flexibility to be with my family and dictate my work schedule, but the uncertainty of Covid-19 and its long term effects have been difficult to navigate. After coming off of a very successful Valentine’s Day, I was excited to take on the year. Everything was looking up. March 2020, as we know, forced most businesses to come to a complete standstill. My work schedule went from being full time to almost non-existent since I had gone back to being a full-time stay at home mom overnight.
I was 1 month in to my brand new studio and had invested a pretty penny to get going in the space. I had a small savings from recent events I had worked and found a way to make it through March and April with the support of friends and word of mouth by selling arrangements on Instagram. I’m beyond grateful.
As we approached May, I knew I needed to sell for Mother’s Day in order to keep my business alive. Pre-Covid, I was working on purchasing a cooler, expanding my team to hire a part-time employee and a part-time driver. I wanted to be ready for this next big holiday in the industry and do it right. In reality, I pulled together friends and family I trusted to work with the week of Mother’s Day. On top of it, it was one of the hottest weeks in a while and my air conditioner was not as reliable as I had hoped. After 70+ hours in the studio and sending out 175 orders, we made it. I’ve worked a lot of grueling events, but this was the toughest thing I’ve worked through. Ever.
Please tell us about the company.
Domonique Rose is a boutique floral design company focusing on corporate and social events, e-commerce, and custom gifts. I am known for having an eclectic design style utilizing texture, color and unexpected ingredients in my arrangements. I feel very lucky to be the middleman for people. I get to deliver something personal so I want to make sure that each design feels like it’s truly meant for that person. A unique gem just for them. And I’m even luckier to be trusted to bring a wedding vision to life!
Do you look back particularly fondly on any memories from childhood?
When I was younger, my mom always had flowers in the house. She loved getting arrangements from Mark’s Garden and eventually started buying her own flowers to create the arrangements she wanted. Lucky for me, I got to tag along! If you’ve ever been to a flower shop or to the Flower Mart, you know that as soon as you walk in there is this intoxicating fragrance that immediately welcomes you in. It was my favorite thing when going to the flower shop and still is to this day.
- Pricing varies from $50-$300+ for custom arrangements.
- Address: 14727 1/2 Oxnard St
Van Nuys, CA 91411
- Website: www.domoniquerose.com
- Phone: 747-264-1454
- Email: email@example.com
- Instagram: www.instagram.com/domoniquerose
- Facebook: https://www.facebook.com/pg/DomoniqueRoseFloralDesign/about/
- Yelp: https://www.yelp.com/biz/domonique-rose-los-angeles
- Other: https://scoutandcellar.com/?u=domoniquerose