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Meet Dominique Zonyeé of Apartment 1A in Ktown/DTLA

Today we’d like to introduce you to Dominique Zonyeé.

Dominique, please share your story with us. How did you get to where you are today?
Over the past decade or so, I’ve devoted my career to mastering how to create, share and market content digitally. At the heart of my work is storytelling. I’ve always been fascinated by characters, people and perception. At the heart of my work is storytelling.

From telling powerful stories, I birthed my passion for branding and laying developing the foundation for businesses to thrive. In December 2019, I launched Apartment 1A—a branding and creative collective that empowers small to medium businesses, entrepreneurs, emerging brands, and change agents to discover their inner voice and use it…unapologetically.

But my brand journey began more than 15 years before Apartment 1A was born.

After studying Print journalism at Hampton University and CUNY City College of New York, I spent my final semester as an undergraduate student in Italy—and it changed my life. I discovered a Florentine tourism magazine and my first article was published—a restaurant review I transcribed from Italian to English. I returned to the states eight months later, in 2008 the economy shifted, there were no jobs and print journalism was near extinction. But I was determined and ready to embrace the digital era. I became a beat reporter for AOL’s the Patch.com. I wrote for Harlem’s iconic, “Amsterdam News” and other local media outlets.

Two years later, I was ready to make the full transition to multimedia journalism, so I decided to go to graduate school and thankfully, I was accepted at New York University’s Arthur L. Carter Journalism Institute.

I went on to become a content producer at BET.com, where I interviewed the late, great Maya Angelou after she was honored at the 64th National Book Awards. During my tenure at BET.com, I assisted in team efforts to create extensive coverage surrounding Nelson Mandela’s death. My dedication to justice and telling the untold led her to uncover stories about the drought in Namibia, Black men’s health issues, and bus strikes in Detroit. I’ve always loved the art of storytelling and lyricisms so it was only natural for me to transition into writing and covering hip hop news. I flexed my writing and content creation chops at hip-hop magazine XXL and a host of other brands producing articles, features, and original video content around exclusive talent.

Once I landed in Los Angeles, I served as a creative copywriter for Beats By Dre, writing ad copy for some of their most profound campaigns, including launching the New Beats Pill and Beats1 Run, Tracy Morgan holiday campaign, among others. I later teamed up with Cashmere Agency where I worked with the team as the Twitter voice behind Season 3 and 4 of BET’s Being Mary Jane and the first season of FX’s Atlanta.

Then I was introduced to the tech industry and the game changed forever. I understood product and application development, user experience, flow and the ins and outs of how my digital journalism skills were an asset to this thriving industry. I knew trends and audiences beyond data and numbers. I understood emotions and behaviors. Those intuitive skills opened the door for me to work as a strategist and content producer for various Silicon Valley and L.A.-based startups.

With a Bachelor’s of Arts from CUNY New York and a Master of Arts from New York University, I have strong roots grounded in digital storytelling and strategy. With Apartment 1A, I strive to empower people and brands to embrace authenticity and be heard.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
“Too much given, much is required.” My mom used to say that to me. Nothing worth having is easy. The road to the 2019 launch of Apartment 1A has been a lifelong journey. It’s been what all of my experiences as a journalist, strategist, copywriter, editor, sister, daughter, and friend have shaped me for. In full self-awareness, I would say the biggest hurdles I have faced are internal battles as a creative and pushing myself to share my work and ideas with the world. Sometimes your creations are very personal and you can get caught in the perfectionist stages.

We’d love to hear more about your business.
APARTMENT 1A is a unique branding and creative collective designed to transform businesses into brands with purpose. We take on the challenge of finding brand clarity while maintaining brand integrity. With a deep appreciation for the harmony between messaging and visual art; we’re in our element bringing creative visions to life through bold—and slightly disruptive—branding and marketing concepts.

What sets us apart, is intellectual property and our approach. Branding is abstract and no two agencies or humans think exactly alike. Our ability to intuitively understand our clients and translate their thoughts and visions into cohesive brands is our most publicized secret weapon.

We specialize in storytelling, audience listening and laying the foundation for longevity. Every brand and business is unique and so are their consumers. A few of our most recent clients are entrepreneurs seeking launch brands and businesses that champion inclusivity and community. They are game-changers who want to empower and change industries and help others. We love that.

As a business owner, I am most proud that I am following God’s plan and using my gifts to help other people develop and their businesses and provide legacies for their families and friends.

What were you like growing up?
Growing up in New York, I was the “The Babysitter’s Club”, “Goosebumps”, “Troop Beverly Hills”, G-Shock watches wearing, Ninja Turtles and Marvel comics geek, Jay Z, Cindy Lauper, Wu-Tang lovin’ around the way girl. I was always super ambitious, funny and very inquisitive. I spoke English and Spanish and loved to explore different cultures and people.

My brothers and I grew up with computers in our rooms instead of televisions so maybe that would explain my penchant for digital media, online gaming, and shopping.

Contact Info:


Image Credit:

DayMechelle Photography

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