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Meet Dominique Edwards of Lolettes Beauty Bar in Carson

Today we’d like to introduce you to Dominique Edwards.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
How I Got Started:

As a hairstylist, I started thinking about what would be best for my customers in terms of products, with great products on the shelves of beauty supply stores I still saw a need for natural hair and other products. I wanted to become a “one-stop-shop” to make life easier for my clients and create a ” lifestyle” service versus just a salon service.

My humble beginnings started at age 16 when my mother was diagnosed with stage two Breast Cancer and I had to become a caregiver. While learning how to juggle bills and other responsibilities I started thinking about what I do best. I loved creating styles on myself and playing with colors. No matter what I was going through my hair was always impeccably done. I had difficulty juggling and flunked out of school and ended up in continuation to finish my high school diploma in June 2008. The school wasn’t for me, so I went to Cosmetology school close to home in Compton, California.

Today, I have a conglomerate of companies that I started after my mother’s passing to make sure I stayed as an entrepreneur and did not have to work a 9 to 5 job or being in an actual shop. My companies were birthed from my wanting to honor my aunt and mother’s legacy since they both died from Breast Cancer. Hence, the breast cancer ribbon in my logo. My companies cover products such as Hair Crack, which is our best-selling hair restoration product, edge control and hair wax.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No! It has not but I have learned a lot along the way.

With a business, you learn that you cannot do it on your own.

Struggles I faced were production and marketing which were the most difficult. Time-consuming tasks such as getting orders out within time frames expected of clients, choosing the best platforms to advertise on and selecting the correct influencers or celebrities to represent my brand were challenging.

I had to created strict rules for engagement with my clients because I learned that you cannot please everybody.

Alright – so let’s talk business. What else should we know about your work?
My career is as a hairstylist and I am a Beauty Mogul. I specialize in extensions. I’m most known for my “Hair Crack” product and my other hair products.

What sets me apart from others is that my products are proven by individual results.

I created my own products due to personal experience. Suffering from Alopecia lead me to created the growth serum for my hair from homemade products which lead me to “Hair Crack.”

I am most proud of the fact that I accomplished so much own my own accord with limited help and a great team of people around me.

If you had to go back in time and start over, would you have done anything differently?
Yes, of course. Hindsight is 20/20.

I would have started differently. I would have slowed down and took my time in selection of products, influencers and curbed how I invested and where I invested in my company. I would have invested in different areas of my company and built departments for marketing, public relations, social media, etc. It would of allowed me to streamline better and leave parts of the company to trusted professionals.

Pricing:

  • Lolette’s Hair Crack, a restoration serum, Priced at $15 and avaialble on the website, www.loletteshair.com

Contact Info:


Image Credit:

Photo Credit: Samuel Whitworth @FashionStudios

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