Today we’d like to introduce you to Djeki Morris.
Thanks for sharing your story with us Djeki. So, let’s start at the beginning and we can move on from there.
I’ve always been a visual person inspired by music, but I never really knew which area to focus my efforts into, so I decided to try and learn it all! Through college, I supported myself by doing political and nightlife promotional material. This eventually led me to a small artist-management company in Los Angeles out of college. While I was there, I was in charge of creating graphics and eventually leading the creative direction of clients aesthetic. This sharpened my skills because if I didn’t know how to do something it was expected of me to learn it on the spot. Last year I moved onto doing this on my own, which also expanded the musical variety I was exposed to. Each artist in each genre needed an entirely different look. So through adaptation and trial-and-error, I’ve been figuring out what works and what doesn’t in the music industry.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
In this field, it’s always a bumpy road. You are exposed to strong forces every day that try to pull you in different directions. Having a clear picture of what you want to do is what I’ve always been told. But sometimes, letting go and accepting projects outside of your comfort zones could lead you to a new skill or opportunity that could change your perception!
Collaboration is incredibly important in this field. But I’ve also learned that the more you stay on your creative path and try not to think about what people will think of your work while you’re working on it, the better it ends up being. This leads to a client or collaborator liking it even more.
I believe that as an artist, the struggle is actually essential. Without hardship, there is no drive and inspiration. If you only did what you are comfortable with, you’d never get anywhere. The boat will never experience the world if it stays at the dock. And in times of high pressure, your brain compensates and you’d be surprised what you can come up with!
Please tell us about more about you, Djeki.
I am still in the beginning stages of my career, so I am, by no means an expert. However, after several years in several fields of the entertainment industry, I’ve seen and experienced a lot.
I’ve been a musician, a photographer, a vector illustrator, a video editor, an animator, a filmmaker, a graphic designer and 3D artist. I’m not an expert in any of these, but I think what sets me apart is that I didn’t master any of these skills, but that I’ve drawn influence from each one. They all overlap because they’re all based on the same fundamental principles.
I’ve had dozens of clients ranging from small startups to international famous rockstars and everything in between. My clients each require a different combination of my separate skills. This is what makes my job fun.
Do you look back particularly fondly on any memories from childhood?
My favorite memory is dancing at the beach in Bulgaria. This is when I realized that dance is the universal language and that its medium – the music and visual elements – needs to be shared with the world to spread love and unite the people.