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Meet Andy Garcia Moreno of District Productions in Mid City

Today we’d like to introduce you to Andy Garcia Moreno.

Andy, can you briefly walk us through your story – how you started and how you got to where you are today.
While I was studying at San Francisco State University for my business degree, I met a wide variety of creatives that were painters, photographers, vocalists, rappers, and videographers. These individuals all had amazing content that really intrigued my eyes and ears. These creatives were extremely talented but didn’t have a platform to showcase their work to the local community, that’s where the ideas started to flow.

My close friends and I had this vision where we host our own Art/Music shows for the creatives and help them gain more exposure. The main reason for these shows is to celebrate the unique human capacity of creative expression. We aim to create an environment for individuals to express and enjoy all forms of art presented by artists who deeply care about their craft. Once we had our vision locked and loaded, it was time to get to work.

In the beginning, it was rather difficult to get started because of how new we were to planning Art/Music shows. We made it through every speed bump with positivity and determination. The first show we hosted was a collaboration between District Productions and MBL Records (Music Beyond Lyrics) which was called Drip Dead at the Brick In Mortar in San Francisco, CA. We had about 40-50 people attend and had six performers including Jarvis Neely and DQ as headliners, a humble start.

After that first show, we then were able to get a better idea of how to actually construct and execute these Art/Music shows. For the next few show, we had between 5-9 artists displaying their artwork and five rappers/vocalists performing throughout the duration of the events. These shows were in San Francisco around the Mission and Financial District. We called them “The Reflect Art Experience”. Once we were able to get in the groove of things, more people started to get word of the type of events we hosted and wanted to be apart of the experience, so we had to get at bigger venues.

We wanted “The Reflect Art Experience” to have a sense of fluidity, one where people would easily go from pondering the art but also walk towards the stage and dancefloor to boogie a bit. The lighting played a big part in creating that atmosphere, we dimmed the lights of our venues so that people can get into a festive mood but lit up the artists’ works with lovely colored lights. We had the bartenders create a happy hour drink exclusively for our events for those that wanted to have a little extra fun. All in all, these events had a special, loving atmosphere that brought good energy all around, in turn, brought the community of the event-goers closer to each other.

The pandemic has led my friends and me to move to Los Angeles where we are looking to recreate the same type of movement and community as we did in San Francisco. Hosting these shows has deepened our appreciation for music, art, and community even further. Our passions continue to fuel our perseverance, positivity, and creativity for the future of District Productions. It’s going to be good!!!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of the biggest struggles for me was trying to get different venues to take a chance on my vision. I was turned down by a lot of different venues around the bay area but I knew that by being persistent and consistent, I would eventually find one that fits our needs.

Please tell us about District Productions.
I am the founder of District Productions. I generally do the event coordinating, operations, artist management, and when needed social media coordinator.

Do you look back particularly fondly on any memories from childhood?
Having my Tita (Grandma) make me sopes, to be honest with you. I love her homemade sopes!!! They are bomb as hell!!!!!!

Pricing:

  • Pricing for show is $10

Contact Info:


Image Credit:

Photo Credits: Israel Alemu

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