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Meet Dionyá Jackson

Today we’d like to introduce you to Dionyá Jackson.

Dionyá, can you briefly walk us through your story – how you started and how you got to where you are today.
My name is Dionyá Jackson and I am currently a multi-family and residential realtor at Keller Williams Realty. My real estate interest first developed in my youth when I would visit open houses in my community, Venice, CA. Growing up in Venice, I did not see many real estate agents that reflected the ethnic demographics of my community. From that experience, I wanted to become a role model for minorities that wanted to pursue a career in real estate. My real estate interest became more tangible when I decided to intern for Regina Vannicola, who is an esteemed agent in Santa Monica, CA. Working for Regina as an intern I learned how to: 1) Organize a database using TopProducer; 2) Schedule inspections, and 3) Effectively communicate with motivated buyers and sellers.

As I gained experience in real estate I specifically became interested in commercial real estate. Through my commercial real estate experience, I learned how buyers can become financially free by owning and selling multi-family properties. In 2015, I became an assistant to a multi-family real estate team. While working for a commercial real estate team at Keller Williams Realty, my knowledge for multi-family increased through the mentorship of my senior broker who I worked closely with on several transactions. He taught me how to cold-call investors and ask if they were interested in buying, selling, or exchanging real estate. He also encouraged me to attend seminars and learn from great commercial real estate coaches such as Michael Simpson (The National Commercial Real Estate Association) and David Plummer.

I am a natural leader, which is evident through my role as a co-founder of a non-profit titled, “The Impact Project.” Since working as the co-founder, the non-profit has grown to serve over 500 families within the past three years. My team and I organize a “Christmas Tree and Toy Drive” give away. In this event, “The Impact Project” collects toys from the community and fundraise for financial support in order to purchase Christmas trees and toys to distribute to underprivileged families. “The Impact Project’s” success garnered the attention of Los Angeles’s infamous KJLH radio station. Through this attention, KJLH donated their time to The Impact Project’s “Christmas Tree and Toy Drive” by providing musical entertainment, games, and an employee dressed as Santa Clause to take pictures with the youth.

The second event was titled “Perfect Prom,” which assisted young ladies and men in finding affordable dresses and tuxedos through clothes donations we received. Our main avenue of marketing for this event was through social media platforms such as Instagram, Facebook, and SnapChat. Additionally, we received support from community vendors such as hairstylists, makeup artists, shoe companies, photographers, flower shops, and limousine companies that all contributed to Perfect Prom’s successful event. As a bonus, “The Impact Project” hosted a party that allowed the families to fellowship with each other before their loved one left to prom.

The Impact Project is an organization that gives, impacts and empowers the community. As our non-profit continues to grow, I envision having a housing facility for homeless college students to extend our outreach. Additionally, as the vision grows, I would implement a 24-hour child care center. The mission is to assist students, children, and parents who need financial assistance or support because they are a victim of broken families in society due to violence, drugs, or incarceration. The Ross Minority Program will allow me to further my vision and establish housing facilities that are needed in the urban Los Angeles area.

As an African American woman, I can attest to the hardship of a family needing financial support. Because of the financial hardship that I have endured, I have the skills and characteristics that cannot be taught. I possess the traits of discipline, focus, and mental fortitude. I am confident that I will be able to enable members of any minority group by establishing a foundation toward becoming a leader in real estate finance and development. I have humble confidence that I become the next real estate mogul!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Nothing that you want in life will come with ease. When I first started my real estate career I initially started on a team. That partnership ended and I started to work on my own. In real estate, you don’t have a guaranteed paycheck every two weeks like W9 employees. As an independent contractor, I am a business owner. I had to learn to live off of a budget because every escrow is not guaranteed to close. I also learn very quickly that my business grows to the extent that I do and I had to invest in myself. As a natural introvert, I had to put myself in uncomfortable environments to learn how to network with like-minded individuals and learn from them.

Alright – so let’s talk business. What else should we know about your work?
I am currently a multi-family and residential realtor at Keller Williams Realty, Silicon Beach. In my office, I am known as the “cold caller” This is part of my business considered lead generating, that I do daily to make sure I am calling clients staying top of mind and assisting families with any buying or selling needs. What sets me apart from most realtors is I am young, driven, determined and I have no problem cold calling. Most realtors despise picking up the phone and calling clients: however, it’s my greatest strength.

Has luck played a meaningful role in your life and business?
I wouldn’t call it luck. I would say you get everything in life that you give it. I am a firm believer that everything happens for a reason. Everything challenge I’ve encountered has given a strength I wouldn’t have got if I didn’t go through that season.

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