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Meet Missy Berkowitz of Dig Your Deepest in Playa Del Rey

Today we’d like to introduce you to Missy Berkowitz.

Missy Berkowitz, can you briefly walk us through your story – how you started and how you got to where you are today.
I spent 18 years in the Corporate World, “living the dream”. Like many other women, I prided myself on being independent and living that balanced life. I got to do all the things: buy a condo, travel the world. Yet, I was not fulfilled.

At the end of 2017, I finally made a very big change. I left the corporate world and my job as an Associate Director in IT (which is just a fancy way of saying I managed a small team of Business Analysts). I took a big leap of faith to pursue the exciting possibilities of starting my own business. I surrendered totally and happily to the universe telling me it was time to follow my heart and my passion.

My whole adult life I have been healthy and active. I have always been head over heels in love with working out. I knew it was time to professionally enter the Health and Fitness world. I began my journey by becoming a Certified Personal Trainer through NASM in February (of 2018), and most recently, I received my Behavior Change Specialist certification.

It’s been one roller coaster of a journey and I am so grateful I am finally able to follow my passion. It is beyond gratifying helping others become excited about fitness and getting healthier.

Has it been a smooth road?
I don’t think a smooth road exists in having one’s own business. I wish it did though! The biggest struggle is really being patient and trusting that things will work out the way they are supposed to while in the building phase. It has been a huge adjustment going from having a pretty sweet salary and getting paid every two weeks to hustling for every dollar I get. It can be a really big mental game and test to not give up on myself.

When I started out, I often was asked, “Well, what’s your business plan?” I did not have one which made me feel a little foolish. I quickly realized though that it would be pointless to map out detail by detail how I would market myself and how I would offer my services. Because the thing is, which has been a big struggle, is understanding that what I think people want is not necessarily reality. It works better to go where the demand is and follow where I am guided. I have tried so many things that in my mind are brilliant and people need and never got traction on them. It can be demoralizing but part of the journey is recognizing too that just because something does not stick right now does not mean it is a failure or will never come into play later.

Another struggle is that because I am my own boss and I call the shots, so many other people believe everything I do is negotiable from polices like cancellations to wanting to pay less. And for someone starting out, it can be really tempting to go against your instinct and agree to it (because yeah I want to get paid) but understanding anyone who undervalues my services are not clients I want. That’s been a big thing. To not focus on the wrong clients and again, trust when I put energy to the right ones, more like them will come along.

We’d love to hear more about your business.
I am a Certified Personal Trainer. The two main areas I currently am focusing on are one-on-one Personal Training and also Small Group Fitness Classes. I have been running a successful Boot Camp.

Because a lot of my clients are either altogether new to fitness or have trained very differently prior to coming to me, I want them to get results of course and reach their own goals. I also though want them to be safe and to build confidence. I program and train methodically. I am intentional with the exercises I choose for specific people as well as for classes where they can easily be modified. I find when clients feel comfortable with movements, it makes more sense to mix in new movements too. I want to ensure everyone, whether it’s a class or 1:1, feels like they were challenged but also confident in themselves and what they accomplished. It is pretty cool to see clients master movements and get excited aboutimproving.

The fitness industry can be really aesthetically focused but I fundamentally believe that when we get back to what fitness really is intended for, which is to be stronger, healthier, fight obesity, improve cardiovascular health, we are doing it right. I always tell clients that fitness is about getting stronger, hitting your own goals and to appreciate what your body does for you as opposed to hitting a certain number on the scale. When we make our fitness about what our bodies can do, weight loss happens as a bi-product. To focus solely though on that just messes with us and can make us feel inferior. We give too much power to looking a certain way. I am big on promoting body positivity and enjoying fitness for what is intended for which isn’t always to have a tight ass and six pack.

As a company, since it is just me, I have moments where I feel so far from where I want to be. Then when I look back on where I started, I have a lot of pride of how far I have come. Living in LA where Personal Trainers are as common as Starbucks, I have so much gratitude for all the amazing clients who stay with me. It keeps me going.

Leaving a cushy, stable job was the biggest leap of faith I have ever taken. It still amazes me I did it. I do think though it also is what connects people to me. So many of us are in careers without any passion and dream of doing something different. To be able to actually do it I think gives me street cred as kids would say. It also from a practical perspective taught me so many fundamental skills that I need as a Trainer and as a small business owner.

Is our city a good place to do what you do?
Yes and no. LA is an expensive city to have a business and there are a lot of others doing the same. Having said that, there are a lot of people and opportunity here as well. I think you just have to know going into it, it won’t be an overnight thing.

Pricing:

  • Personal Training Consult $85
  • Fall Boot Camp 10 Pack for $199
  • Fall Boot Camp 20 Pack for $359
  • Fall Boot Camp Family Pack for $399

Contact Info:

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