Today we’d like to introduce you to Diane Shyr and Natalie Park.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My sister Natalie and I decided to create a women’s clothing brand as a side project, while the both of us were working our full-time jobs. We both have always had an appreciation for traditional Korean clothing for its elegant aesthetic and wanted to share our reimagined modern approach with the world! We decided to name the brand hannayujin, which is our Korean names put together.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Our journey from 2016 was definitely one with much trial and error. As social media was beginning to become the primary platform for online businesses, and seeing just how saturated the women’s clothing market had become, we knew we had to create a brand that stood apart from everything that was out there. This was a challenge we faced from the get-go. hannayujin has definitely evolved as we have evolved as women, and today we feel the brand represents our individual style and also collectively expresses our values. Through the years, we learned the importance of connecting with our customers to share our story whether it be through online blogging or hosting pop-up sales alongside like-minded artists.
Please tell us about Hannayujin.
hannayujin is a Los Angeles based capsule collection inspired by the traditional Korean garment known as the ‘hanbok’. Each piece of the collection is designed to highlight the powerful femininity of the everyday woman, in the clean lines and fine details. Conscientious of every woman’s practical lifestyle, hannayujin is made to be timeless throughout the seasons.
Do you look back particularly fondly on any memories from childhood?
Our favorite childhood memory together was when we would play dress up in our mother’s closet and pretending like we had somewhere fancy to go. This pastime was what sparked our creativity and individual styles at an early age, and has carried with us to this day!
- Website: www.hannayujin.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/hannayujin/
Photographer: Patrick Park