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Meet Diana Flores of Eladani

Today we’d like to introduce you to Diana Flores.

Diana, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’ve always been a creative being, I’ve always been drawing for myself and my own expression. I never really thought much of it it’s was just something that I did. But recently about 4 years ago there was a creative catalyst. The push that I had was after a really bad relationship. That gave me the ability to see my worth and bliss as an artist. I had to reflect and see where I find the most joy in my life. So as time progressed so did my creative hunger and curiosity. That gave me the incentive to display my work, in hopes of finding it a new home. I decided to give it a shot and show at the dtla art walk. The feedback and support was positively overwhelming. It was a joyful experience and gave me the idea that people really support my work. The aftermath of the art walk sprouted more opportunities, shows, friendships, and birthed a fallowing of people who really enjoy my work. It felt good to know that my community was supporting my creativity. I grew up in the dtla area. My father has owned several shops in Los Angeles since I was 7 years old. I come from a very hardworking family and the examples of my parents as business owners has given me a drive to always hustle and be my own boss. The resources my family gave me started branching out my art and creativity into the world of apparel. Hats, shirts, and pins. Currently I’m working on a clothing project while simultaneously developing my personal paintings. I plan to continue my creative ventures and see what new fruit blossoms.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Time management is my number one obstacle. Balancing work, school, and a new found business can give way to tight schedules and due dates. Also, it has been hard to fuel my creativity on top of life and other day to day responsibilities. It’s hard to balance yourself creatively when dealing with outside day to day meetings, shipping orders, hat productions and social gatherings. Sometimes my art comes last, but I always manage to pull through and find ways to overcome taxing obligations.

The ability to grow as an artist is also another challenge. Focusing on evolving my art it sometimes difficult. Concentrating on one style or path is challenging when so many ideas fill my head. Others times it feels like I’ve hit a wall on certain projects. I want to push myself more and more. Recently I started working on larger pieces and I find that to be super rewarding, but that work also comes with great challenges. I’m looking to step up to the plate and work that more.

So, as you know, we’re impressed with Eladani – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Eladani deals with empowering cultural identity through apparel or simply a wearable design. Helping customers express themselves in ways that are unique to them. All the fonts, logos, and colors on the hats and shirts are designed/chosen by me with a bit of my own creativity. Embroidered “dad hats” with sayings for example, “chingona”, “chula”, and “cabrona” are one of top favorite hats here in Los Angeles.

Production is held in Downtown Los Angeles in my father’s embroidery shop. Currently I am managing all the work on my own, since I learned how to use the embroidery machines. Shirts are printed with art that I have drawn or painted; and are also printed in my father’s shop

So, what’s next? Any big plans?
I envision a larger collection of my apparel combined with my creative style. Using not only embroidery but, digital art work and silk screen. As for my art, I am looking forward to working with local galleries to expand my art work, as well as collaborating with local artists. Attending art shows and gatherings to network and make friendships. Working big scale is definitely a major goal I am working on, murals is my set goal within the year.

Contact Info:

Image Credit:

Jaime Herrera
Ricardo Alvarez

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