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Meet Devon Day of DayReps in Pasadena

Today we’d like to introduce you to Devon Day.

Thanks for sharing your story with us Devon. So, let’s start at the beginning and we can move on from there.
DayReps was launched in February 2014 after a few artists encouraged me to start my own agency. I knew a lot of photographers from my former lives of being a photo student at RIT, managing the art at Victoria’s Secret for a few years, photo editing/producing at magazines in NYC, becoming a soft goods stylist after the industry crashed in 2009 and finally becoming an agent in LA at another agency. After leaving that agency, I was unsure of what I wanted to do. I had moved to LA from NYC after meeting my husband via mutual friends (he is a film editor) and quickly found that LA didn’t have as many photo opportunities as NYC. After freelancing for a year and traveling back to NYC to work, I pivoted quickly to start my own company. I figured I had nothing to lose and knew I was good at being an agent. My background gives me such a unique vision as an agent – Having a photography, production and total industry experience (jack of all trades) really helps me find artists and curate them to what I know clients need and want to see.

In addition, I really look at the craftsmanship of the final product and make sure it’s color corrected, retouched, edited, etc..perfectly. (I always have an opinion!) My knowledge in Indesign and Photoshop also helps me to make incredible treatments for clients that help us secure high-end advertising jobs for my artists. We have also had two gallery shows to help encourage a creative community and also give back to charities. We’re a small but mighty agency with a good record for retaining our artists. We’ve grown a lot in the last few years and have just launched a new site for 2020. Pandemic aside, we know the industry is changing rapidly and we are changing with it. We know clients want the whole shebang from stills to motion to gifs – all content across all platforms and our artists and their teams have to be on top of their game to make this happen. We consider our roster to be a set of artists who are all humble go-getters and know what it takes to stay current in today’s industry.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Definitely not. I didn’t go to business school so I’ve definitely made a TON of mistakes as a business owner and I hate that! I’m a perfectionist so while we consider them ‘learning curves’, it is still difficult to run a business. We got sued in 2019 for a production we managed where a fire marshall arrived on set to monitor the shoot in Malibu and while we paid him in 30 days, we did not know the laws of CA where production people are supposed to be paid on the day of the service – photographers included! Does that really happen in real life? No. But, we’ve since learned from other people in the industry, especially other producers that have been sued, that people take advantage of this knowledge and sue frequently. It was a $20,000 mistake and all along the fire marshall and his attorney thought they were suing the big company that the photoshoot was for and not a small business.

Additionally, I’ve learned that taking on artists that I like doesn’t necessarily mean it’s going to work. I need to take on artists that I like and also have a client base for. I’ve only lost a couple of artists along the way and it’s NEVER personal (and we’ve all maintained a great relationship since) but it’s been an interesting lesson.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
We are an artist agency based in LA with artists in Los Angeles, Portland, San Francisco and New York. Our artists specialize in producing content for Entertainment, Advertising, Fashion and Editorial. We have a well-rounded roster of photographers, directors, retouchers and art directors. We are trying to be as much of a one-stop shop as possible. We think we set ourselves apart by having a diverse background – Again, we are agents, but we are also producers, production managers for artwork and art directors. While many agencies can provide all of these things, we try to keep it smaller and more intimate for our clients. We’ve received so many compliments from clients about how refreshing it is to work with us and how easy it is to work with us and our artists. We’re very proud of that.

What were you like growing up?
I was loud, stubborn, opinionated but also super caring and the kind of person that wasn’t the popular one but the person that was friends with everyone – I wouldn’t ever put myself into one category. I just love people and human interaction. To this day, I would consider myself to be exactly the same. I will always put others in front of myself.

Contact Info:

Image Credit:
Christina Angelo, Tawni Bannister, Alexandra Manno, Koury Angelo

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