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Meet Devin Jones

Today we’d like to introduce you to Devin Jones.

Devin, please share your story with us. How did you get to where you are today?
I started my career at Stanford University where as a senior, I was selected to be a section facilitator for a class called “Designing Your Life.” This class was about applying design principles, like prototyping and innovation, to the question, “What do I do with my life?” This was the first class I had ever taken where the subject matter was…well, me. Throughout most traditional education, the goal is to learn an external subject and then be able to memorize, dissect and regurgitate (for lack of a better term) that knowledge. But in Designing Your Life, the material we were asked to master was ourselves. Our interests, passions, desires, strengths, values, curiosities…those were all excavated through the course. As a section facilitator, I helped my peers through their self-inquiry process and I watched them discover their own answers to the question, “What do I do with my life?”

I didn’t know it then, but I was actually life coaching, and I loved it.

A few years out of college I got certified as the youngest-ever Gallup Certified Strengths Coach at 23 and began coaching friends and family members on their Top 5 Strengths (a personality profile), which for any Strengths lovers out there, my Top 5 are Ideation, Positivity, Woo, Activator and Intellection. This Strengths Certification helped me get my first official coaching job as a Strengths & Career Coach at a faith-based university in San Diego. It was truly a dream job–I got to help college students every day learn more about themselves, decide their majors, figure out their passions and get onto a career path that felt meaningful and exciting to them. In my four years as a coach at the University I got to coach over 1,000 students!

But, as I was coaching at the university I felt something was missing from my life and I began to go on a spiritual journey to discover my deeper purpose. I had a major spiritual awakening at a weekend spiritual retreat when a friend asked me a profound question. He asked, “Devin, if you’re not your own best friend, who are you?” I know a lot of people say that they’re their own worst critic, but that question revealed that “critic” was the relationship I had with myself and it was completely toxic. Though I had a Stanford degree, was pretty successful by society’s standards, was speaking on big stages, married already at 24 and had a decent “following”, I was letting the inner critic run my life.

Therein, I found my purpose. To become my own best friend and teach other women how to do the same. Because I truly believe the greatest barrier between us and the life of our dreams is the critic that holds us back. And when we heal the relationship we have with ourselves, we can live fully expressed and clear in our purpose. Today, I’m a life coach who helps women use self-love as a tool to heal their hearts, clarify their purpose and manifest their dreams. I help clients leave their 9-5 jobs, I help them start their businesses, create more joy in their lives, find love, use their voice (finally), and generally be women who live with less fear and more freedom. My clients consistently tell me that they like themselves, and their lives, a lot more as a result of our coaching.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has definitely not been a smooth road; but it has been an interesting journey. On the path to creating a thriving business, I first had to work on myself. As all entrepreneurs know, starting and growing a business is an incredible personal development journey. You must look at yourself, heal past wounds and overcome your own limitations in order to succeed and lead in integrity. When I began my business, I uncovered a lot of limiting beliefs and generational bonds that were keeping me trapped in fear. So, I went into therapy, received coaching, hypnotherapy, practiced mindfulness and meditation, journaling, movement and dance. I ate up all the tools and techniques I could to find freedom from my inner critic and to really embody the leader I wanted to be. I found some things worked better than others and I developed my own best tools that I now use with my clients. There were many days, even months when the personal work and business challenges I faced were so steep that I thought about quitting. (Honestly, I think all entrepreneurs think about throwing in the towel at some point.) But, I’m so glad I didn’t give up–I held tightly to my vision for my life and for the women whose lives I was changing through my work and I leaned on my coaches and other business friends to support me on my journey. I couldn’t have grown this business alone, and I’m grateful for the support (including my husband) that I have in my corner.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
My business is called Devin Jones Coaching, and my signature program is called Soul Purpose Academy. In my business, I coach 1-on-1 and in group settings to help my clients discover their true desires for their lives and then make them happen. Most of my clients come to me looking for their purpose or to have a more fulfilling career. I take a soulful approach to this process and help them unravel the fears and subconscious programming that has them stuck in “I don’t know” land. Truly, I believe we all know what we want and we each have something special we’re called to do here on earth, we’ve just been blocked by all the messages, fear and conditioning that has disconnected us from our souls.

Connecting back to the soul, creativity and spirit is core to my work. I use meditation, visualization, feminine archetypes, manifesting techniques, strengths-based coaching, and neurolinguistic programming to help my clients achieve their goals. Through this process, I have helped clients start their own creative businesses, land jobs at Fortune 500 companies, completely change career paths and even get into top graduate schools.

But what I’m most proud of is how my clients feel as a result of coaching. My clients tell me they feel clear, empowered and that they like and love themselves (and their lives) more as a result of coaching. Recently, a client told me that our three months of working together was more powerful than all the therapists she’s ever had in 15 years of therapy! My mind would be blown IF I didn’t already know the power of coaching. Honestly, I was honored, but I wasn’t surprised, coaching is, in my opinion, the most powerful way to dramatically change your life for the better.

So, what’s next? Any big plans?
So many fun things are happening this year and I can’t wait to serve even more women in 2020! Right now, this month I’m unveiling Soul Purpose Academy and a brand new 8 week program for spiritual women who are looking to discover their true calling. That program will launch later this month (March 2020). This summer (2020) I’ll also launch a high-level mastermind for women who want deeper support to not only know their calling but actually make a plan to achieve and succeed in that calling or career. The mastermind doesn’t have a name yet but will be launching in the summer on the heels of Soul Purpose Academy so that clients can expand into their new calling and have accountability and support to make it happen. Then in October, I’ll be hosting my first-ever in-person retreat which will happen in San Diego. Other than that, I’ll be doing all I can get to the self-love message, and maybe even starting a podcast of my own one of these days!

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Image Credit:

Kiley Shai Photography, Erica Marlëne of SoCal Standard Photography

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