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Meet Desiree Stimson-Greek of DSYL Advertising

Today we’d like to introduce you to Desiree Stimson-Greek.

Thanks for sharing your story with us Desiree. So, let’s start at the beginning and we can move on from there.
I started out as a buyer and clothing store manager of an international chain, and realized there was something missing. I needed a creative outlet. So I decided to start over and applied for an Jr. artist position at a local automotive advertising agency. Little did I know a few years later, I’d be joining forces with another gal at the agency to start our own boutique firm. Over the past 20 years, our agency has taken many shapes, and has spurred the careers of dozens of people. It’s been an amazing ride.

Now, in our 25th year in business, due to cloud-based technology, we have the good fortune to be able to work strictly from our homes. Wow, has that been liberating! I have so much more free time! I knew I was spending from 2-4 hours sitting in traffic daily, and now I have more flex-time for work and home. It truly has been the best of both worlds.

Has it been a smooth road?
LESSON #1

Finding good designers is a challenge. I was just mentoring a recent graduate yesterday and told her to find her passion and be true to it, always be honest, and for goodness sake, please don’t argue with your boss or teammates.

It’s amazing, I’ve found many young artists find their swag and develop an attitude right around their second year mark. That’s when “attitude” creeps in. When staff members state that they are afraid to give design changes from the client to the artist, it’s a problem. What many newer artists fail to remember is that the reason they have a job is because of the client, and the client has the final say. Over the years there have been times that I’ve designed something that I just love, only to have the client make changes.

Sometimes those changes lead me to exclude that sample from my portfolio.

LESSON #2

As far as clients go, it’s not personal, its business. Especially when dealing with a NEW client, never ever start a project without a monetary deposit. And never deliver a project unless it’s C.O.D. Trying to be the nice guy, or the good guy doesn’t pay the bills. I even experienced on more than one occasion clients skipping out on bills, only to leave my company left with a huge bill to printers for thousands of dollars. It’s a tough lesson to learn.

We’d love to hear more about your business.
We do a lot of business to business work. And believe it or not, the top four areas we are known for are: Insurance, automotive, manufacturing, and municipality work. Some of the services we provide for our clients include but are not limited to: • Business branding and development • Logo design • Identity Packages • Collateral
• Trade Show Booth Design • Advertising Campaigns • Web Design • Presentation Folders • Billboards • Packaging Design • Exterior Signage

It is our endeavor to provide exceptional, creative and contemporary advertising and design that works. The goal is to our make clients look their very best. As we like to say, “We make you look good!”

As a company, we deliver. We do what we say we are gonna do, on time and within budget. Often times people will be afraid to take the plunge and choose a new design firm. Our track record and reputation speaks for itself.

We listen to each client. As only by listening can we understand, and then best utilize that information to create designs that stand out. By identifying our client’s hierarchy of goals, policies and objectives, we can take what’s unique about them and elevate them to the next level.

Is our city a good place to do what you do?
Los Angeles and the surrounding areas is the perfect area for new designers and new creative talent. There is so much going on and so many areas that need not only good design work but good copywriters. I would suggest that new businesses look outside the box and consider not only focusing on business to consumer advertising but possibly consider business to business advertising as a possible sales channel.

Contact Info:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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