Today we’d like to introduce you to Derrik Diza and Lisa Schloss.
Disorganized Depictions had originally started as an Instagram page showcasing sketchbooks and paintings. Our founder, Derrik Diza, wanted to share of his art. After bringing his sketchbook and paintings to a couple of shows, he noticed a large majority of viewers and attendees all had the same question that went something like this, “Your style would look dope on clothing, have you ever thought about printing any shirts?”
After about a month of gathering the same feedback, he printed 36 shirts and sold out within a couple of days. Fast forward about one more month later and his second run of 36 shirts sell out within a week. Disorganized Depictions was born. The funds were put towards supporting a foster home in Orange County called the Orangewood Foundation to help empower foster youth and facilitate an ease of exit from the harsh reality of life these children often face. After discovering the shirts were moving quickly, we started printing more and helping other causes by donating to and partnering with reliable charities.
Since then, we have come a long way and pivoted a number of times in the art industry as we have begun to discover more and more about ways we can make larger impacts. The company has grown from some sketches in a book, to a streetwear brand, to now a unique mural advertising agency with the streetwear merchandise still expanding but being less of a focus for the future growth of the company.
As of 2020, we are building out a collective of artists to work with innovative clients to put art in unique locations owned by partner companies and landowners in niche spaces. As the collective grows, we plan to move from nationwide to expanding past international borders over the next five years.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Every business faces obstacles, barriers to entry, competition, and unexpected bad news (I mean here we are in COVID 2020). Art is no different, and we hope every artist knows this. Whether you are looking to build out a team or work on your own and simply just paint, draw, sing, or dance the rest of your life: you need to treat your work as you would a business.
Our struggles initially started in growing an audience. We had to try to master different social media platforms, different advertising platforms, and working on building an audience offline as well. Our advice for audience building is to be active across multiple social media platforms. Tiktok, Youtube, Instagram, Pinterest, get on as many as possible but master one at a time.
As we started getting more orders, we bought more inventory. But we had made the mistake of buying too much inventory. It is important to know your numbers and collect all the data upfront when starting a clothing brand. Take pre-orders, track which items sell best, track the site visits on certain pages, and more. There is a lot to learn here.
When becoming a muralist, you need to network HARD. Do some work for cheap or even free at first to build your portfolio and get in front of more eyes. Always give every single mural piece your all and pretend like the CEO of your dream brand to do work with will see your piece. Because they just might!
We’d love to hear more about your business.
Disorganized Depictions is an art company specializing in the development of large-scale murals in unique locations. We work with innovative brands and impactful non-profits to communicate bold messages, create new networks in the communities around us, and make social changes for the betterment of humanity.
We are known for primarily two things: murals and streetwear. Streetwear is becoming less of a focus for the company, though we do still work on expansion and love the streetwear world and all it encompasses. We believe murals have a much wider scale of influence and will help us achieve our mission.
As a company of creatives, we have two goals. The first is to communicate humanitarian issues and help eradicate them. And the second is to build systems and networks within the art community to allow artists and cutting edge brands to communicate bold messages that change the way we see the world.
We are proud of the journey and humbled by the companies, galleries, and city and county authorities we have had the privilege of working with.
What sets our collective apart from other mural agencies are the unique private and public spaces we offer our clients to leave their mark in alongside the niches we work with.
What were you like growing up?
As most of our decisions today are made by two decision-makers, here is a little insight about both of them.
Derrik has created art his whole life. Ironically, he never really took an interest in ever doing art professionally. He spent most of his time drawing, skateboarding, swimming, and playing music on his family’s piano or messing around on other instruments in his early years. In high school, he spent a large majority of his time skateboarding and not taking life too seriously, as most high school kids did.
In college, a lot of things changed. His passions still lied heavily in creating art and skateboarding, but he started to really enjoy learning about business and marketing. He decided to major in entrepreneurship and would go on to work in online marketing, where he was told he had an extremely entrepreneurial spirit and was eventually fired (he argues this was one of the best things to happen to him). After that, he decided to fuse his interests together into one company, Disorganized Depictions.
Lisa Schloss is our Creative Director and has always had a passion for photography, videography, and the outdoors. She was raised riding horses and ice skating and recognized as a child prodigy in both sports. She was pushed extremely hard by her parents and she ended up taking that work ethic to her creative career.
Lisa spent a large majority of her high school and college in the creative space: excelling in creating incredible music and film scores, continually improving her travel photography and videography, and developing brand strategies and killer content for household name brands you would definitely recognize.
Both of our co-owners are charismatic, outgoing, and extremely passionate about what they are doing. There are no typical 9 to 5 work hours for them, they are working day in and day out to make projects and partnerships happen.
- Website: www.disorganizeddepictions.com
- Phone: 619-621-8565
- Email: firstname.lastname@example.org
- Instagram: instagram.com/disorganizeddepictions/
All images were shot and edited by members of the Disorganized Depictions team.