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Meet Denise Poole of Unicorn Jewels in Hollywood

Today we’d like to introduce you to Denise Poole.

Denise, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
For a long time, I was limited to the Entertainment Industry on my O-1 visa, it was just last year, summer of 2017 when I was granted a green card and given the freedom to open my own business here in the US! I’ve always been an entrepreneur at heart creating several businesses over the years, so once I had the chance, I jumped at trying something new.

My aunt is a fine jeweler and since she is my only family here we’ve spent a lot of time together. I learned a lot from her about jewelry and most importantly, about quality. After one too many of my favorite pieces turned copper and gave me green fingers, I realized she was right. No more plated brass jewelry – it just wasn’t made to last.

So I started a line of my own called Unicorn Jewels. It’s all real sterling silver and gold vermeil and it’s simple and classic – it’s forever jewelry. Today the shop is online and I would love to sell it in stores all over the globe!

Has it been a smooth road?
I definitely wasn’t prepared for the challenges of retail. I found out quickly it’s costly and competitive. I’m more of a creative entrepreneur! When I get an idea I like to run with it, obsessing over all the fun artistic parts, and then I get a wake-up call when it comes to all the paperwork and business side of things. But a little bookkeeping and financial limits can’t keep a Unicorn down!

I’m building a team and taking it one step at a time (and learning to enter in all those expenses). Like everything in my life, I have learned by doing. Nothing has been handed to me or even been easy, but there’s something exciting about paving your own way. I strive to overcome obstacles by focusing on what I can do and love to do and then trust the rest will fall into place.

So, as you know, we’re impressed with Unicorn Jewels – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Jewelry and retail are very new to me. I grew up as a performing artist. I act and write for the film (@actressdenise), and I own a dance company called Flaunt Gogo (@flauntgogo) where I staff events and teach classes. It was pretty cool for me to step into a new industry and connect with designers in a totally different way. Unicorn Jewels was a leap of faith for me, something way out of my comfort zone.

I am very proud to have created a unique and fun brand that people love. It’s most fun to see the customers face to face, they love the line and it’s rewarding. What sets Unicorn Jewels apart from other jewelry lines is my brand is made with quality materials that last, not gold filled or plated brass, but it’s affordable. I price my jewelry so it’s accessible to everyone. My philosophy is that everyone should be able to afford and invest in real quality jewelry. It’s my mission to share amazing quality jewelry at a price that won’t break your bank!

Let’s touch on your thoughts about our city – what do you like the most and least?
I love a big city. You can do anything here, meet new people each day, and eat at a new restaurant anytime you like. There is so much opportunity. And would I be a true Angelino if I didn’t mention the weather? The blue sky and sunshine motivate me daily. I do wish the beach and downtown was just a 10 min drive from each other. I love city living but I crave the beach. It’s too bad I can’t have both at the same time.

Pricing:

  • Use code VOYAGELA for 20% off any order!

Contact Info:

Image Credit:
Michael Roush Photography

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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