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Meet Deionna Gipson of Beauty and Brains in Carson

Today we’d like to introduce you to Deionna Gipson.

Thanks for sharing your story with us Deionna. So, let’s start at the beginning and we can move on from there.
After receiving my B.A. in Communication Studies, Real Estate License, MPA in Non-Profit Management and an MBA, I worked as compliance and project manager at a large University. In contrast to my education and professional background, I have always been intrigued by the beauty industry and was finally inspired to open my own salon. After embarking on my own beauty business and filing all of the necessary documents with the city, state, and IRS, I quickly learned that many entrepreneurs liked to solely focus on their creative talents. The arduous rules, regulations, and paperwork necessary to stay in compliance left many small business owners confused, stressed and frustrated. I decided to utilize my training and background along with my new understanding of running a business to start Beauty and Brains. It was created to assist small business owners like myself in all industries to properly create and register their businesses. This has allowed the owners to focus on their passion while I handle the paperwork. I am still a licensed permanent makeup and tattoo artist that trains beauticians in microblading and eyelash extension application. As a beauty industry professional, successful entrepreneur and a studied woman across multiple platforms I feel that I embody beauty and brains and I love helping clients through informative consultations, business advising and being an invaluable resource throughout the process of starting their business.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Many of the people I work with our the first in their family to start their own business and for many, it is a confusing and scary journey. Some do not understand the importance of forming their business properly to protect themselves long-term. Another struggle is being able to reach as many people as possible to share my knowledge and help, I hate hearing stories about people being misinformed about the legal component of starting a business or worse being overcharged for assistance with the business formation process.

Beauty and Brains – what should we know? What do you do best? What sets you apart from the competition?
Beauty and Brains LLC is a business consulting company that helps start-up businesses through consulting, advising, document preparation and filing. I’m known for helping start-up businesses at the grassroots level, those that are the first in their family to start a company and are looking for a knowledgeable consultant that has a variety of services and pricing that are cost-effective when a business is just starting out.

I am proud to help business in the formation stage and then watch them grow and experience success on various platforms.

My service is affordable, accurate and expedited. Clients can call me long after the service they paid for is completed and I will also be here to assist them in the journey as a small business owner.

What moment in your career do you look back most fondly on?
The proudest moment in my career was seeing a clothing brand that I assisted have their brand showcased on national television.


  • $50-One hour consulting fee that walks a business through the formation process.

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