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Meet Dee Dee Heidarian of DeeDee’s Skincare and Electrolysis in Sherman Oaks

Today we’d like to introduce you to Dee Dee Heidarian.

Dee Dee, please share your story with us. How did you get to where you are today?
I started DeeDee’s Skincare and Electrolysis in 1990 after graduating from Citrus College. I was 34 years old and I was a single mom raising two very young kids. I had just migrated to LA after the Iranian revolution. Back at home, I was working with Veterans as a Social Worker in a private hospital. When I came to America, I soon realized that I would have to change my profession if I was going to be able to support my two young kids. I always had a passion for Beauty and Aesthetics so I decided to go to school to learn how to become a professional in the field. It was not easy going to school full-time, working full-time and being a full-time single mother, especially when at the time I barely spoke English, but I was determined and certain this was my path. First I started working in a little room in a hair salon where I rented a small space and started slowly building my clientele. I attended many trade shows, seminars, and workshops that I possibly could in order to develop more skills in the field and be able to offer a wide range of services. I became a Master Electrologist, I was featured on NBC for the various Anti-Aging facials I offered to treat problematic skin like acne, scars, and wrinkles. My waxing techniques became so painless and precise that I was nominated in Marie Claire Magazine for “Most Merciful Bikini Wax.” My business really took off in the following decade to come and as I soon realized that I was going in the direction of Entrepreneurship. In 1996, I opened DeeDee’s Skincare and Electrolysis in Sherman Oaks and continued offering the following services: Microneedling, Vi-peel, various Facial treatments including Microdermabrasion, Body Waxing, Eyebrow Shaping, and Permanent Makeup. More recently, my specialty has become Micro-needling. I am so thrilled and fond of the technique that I am now a Representative for the company, Pro-cell, and I train other Estheticians in learning the technique. Lastly, I always strive to keep my business up to par with current technologies and research in the field. In addition to skincare products, we promote and sell specific supplements for Skin Care Health. My daughter, Atusa Amani, is a Health and Wellness Coach and offers consultations to clients interested in a holistic Skincare strategy that involves Nutrition and Diet. This is a really nice complement to the business as clients are now getting optimal results addressing their skin from both the inside and out.

So, as you know, we’re impressed with DeeDee’s Skincare and Electrolysis – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
What sets me apart from others is my commitment to be the best in the field. I am very precise and skilled at what I do which is necessary when working so closely with peoples’ bodies and appearances. I have a very loyal clientele base not only because I provide excellent services, but also because I love working with people, after all, I was also educated as Social Worker. I am proud to say that many of my clients are life-long friends.

So, what’s next? Any big plans?
I am looking forward to continuously offer the most cutting-edge techniques and technologies for Radiant Skincare Health. I am also excited to offer Health and Wellness Coaching at my salon with the contribution of my daughter, Atusa.

Contact Info:

  • Address: 4349 Van Nuys Blvd Sherman Oaks CA 91403
  • Website: or
  • Phone: 818-906-0204
  • Email:
  • Instagram: deedee’s skincare
  • Facebook: Deedee’s Skincare, Massage and Electrolysis
  • Yelp: Deedee’s Skincare, Massage and Electrolysis

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