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Meet David and Haley Seefeldt of David’s Coastal Collections in Big Sur

Today we’d like to introduce you to David and Haley Seefeldt.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My name is David Seefeldt. I have been collecting Jade and making jewelry for most of my life. It started as a hobby and then in 2010, I started selling my jewelry on consignment in a local gallery. Though, it wasn’t until years later, after meeting my wife Haley that our business adventure truly began.

David’s Coastal Collections was established in 2017. It began during the Pfeiffer Bridge Closure. At the time, Big Sur had become an island, our main jobs as a Commercial Fishermen and Preschool Teacher had abruptly stopped and there was no guarantee of when life would return to “normal”. It was at that time that my wife Haley and I decided to work with Jade full-time.

In the beginning, our business started as a one table stand in front of the Big Sur Deli next to the Shuttle “Sur-vice”. We hiked in four days a week using the Bypass Trail and carried over 100 lbs. of Jade jewelry, stones and supplies in and out each day. We would hike in during the cool of the morning and hike out with the last light of the day. This went on for over a year.

When the road re-opened we were able to move locations to Ripplewood Resort and expand our “stand” into a three table Pop-Up Shop.

Now, we supply five shops and galleries on the Central Coast, as well as run our Pop-Up Shop and online orders.

It hasn’t been easy. We have made it through fires, floods, road closure, COVID and so much more.

Has it been a smooth road?
It has not been easy. We started our business in the middle of a natural disaster; Mudslides and the Pfeiffer Bridge closures. Most of our community was on unemployment and several businesses were closed. Our main jobs (Commercial Fishing and Preschool Teacher) had abruptly stopped and we made the choice to rely on our passion.

Even now, Several years into our business, we are facing challenges. At the moment, we are facing the Dolan Fire. Most of our town is shut down and my wife and I just spent two week doing Fire Clearance and fighting the Fire with the firefighters to save our family’s historical homestead property. That meant two weeks of no income on top of the constant stop and go of business due to COVID 19.

If we have learned anything, it is to diversify your product, as well as save and put aside money for hard times.

So let’s switch gears a bit and go into the David’s Coastal Collections story. Tell us more about the business.
We are a husband and wife team. We offer a variety of beautiful handmade Jade jewelry and natural Jade stones.

Something that is unique about our business is that we do everything from start to finish; cutting, polishing, jewelry making etc. Also, all of our Jade is sustainably sourced by us or other small businesses like us.

We have a wide selection of prices, from $1 up to several thousand dollars depending on the stone or jewelry item.

How do you think the industry will change over the next decade?
I can see our business growing significantly in the next 5-10 years, as so many people are making the choice to support local or handmade. With that said, our goal is to stay with the family-owned and operated model. Our hopes are to open our own store, as well as continue share and educate others about the value and hard work it takes to harvest, carve and sell Jade.


  • Jade Jewelry; $12-$800
  • Jade Stones; $1-$8,000 (per stone)
  • Raw Jade; $5-$100 (per pound )

Contact Info:

Image Credit:

Process and Product Photos: Haley Seefeldt @davidscoastalcollections, Saw Portait of Us: Michael Morris @Michael_Morris_222

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