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Meet Darrika Riding of Riding Creations

Today we’d like to introduce you to Darrika Riding.

Darrika, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I was born and raised by way of Atlanta, Georgia. I am the owner of Riding Creations, LLC a stationery and craft business. I received her Bachelor of Science degrees from the UNSINKABLE Albany State University and her Master of Science degree from the University of Cincinnati. Im in Law Enforcement by Day and Craft as a side passion.

I initially started crafting in my early childhood, from creating notebooks, scrapbooks, family picture albums/collages, and more. This passion continued to grow into making stationery items, decorative products, t-shirts, and graphic designing. A lot of my motivation stemmed from her late father Darryl E. Riding who started a clothing company called Code Design which inevitably closed when he passed.

I wanted to continue the “Riding” legacy and created Riding Creations, LLC in August 2019. I have always been passionate about the freedom to express myself. Through Riding Creations, LLC I give customers the flexibility to use their freedom of expression by providing options to either select standard messages or creating their own custom message. ALL Riding Creations, LLC crafts, designs, and prints are made to order in-house.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
A smooth road? What is that? Lol. No the road has not been smooth. I can be very indecisive at times. From choosing a a name, a logo, different custom products, essentially everything can be challenging. However, I love to be challenged. Just to name a few 1. obtaining quality vendors for products, 2. marketing, and 3. social media. Social media is easy to use for personal use but trying to maintain presence and post content viewers will like is a challenge.

Riding Creations, LLC – what should we know? What do you do best? What sets you apart from the competition?
Riding Creations, LLC a stationery and craft business. It was designed to allow customers to put a creative twist on craft and homemade products. I specialize in Heat Transfer and Sublimation. I create t-shirts, coffee mugs, wall art, door hangers, etc…

As a company I am most proud of sticking to my passion. Although I do not craft full time, I am able to create products that have lasting memories.

What moment in your career do you look back most fondly on?
The proudest moment of my crafting career is receiving positive reviews/referrals, creating long lasting memories, and carrying on my Father’s Legacy.

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