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Meet Darjae Crenshaw of Juice.fx

Today we’d like to introduce you to Darjae Crenshaw.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
In 2005, my mother was diagnosed with colon cancer. She met with an herbalist who taught her the beauty of all things natural. Out of necessity, my mother changed her diet completely and began juicing daily. She beat cancer quickly. I understood, then, the effects of juicing and the impact it had on our bodies. (This is how I came up with the name Juice.fx!)

Now being a mother myself, it is important for me to instill the same values that my mother taught me, in my children. However, it’s pretty hard getting your children to eat vegetables at every meal. I slowly introduced certain juices to them, incorporating vegetables in each one. Once I realized how much they enjoyed them, I knew I was on the right path. I then began sharing tips, recipes, and videos of the kids and I juicing on social media. My inbox became full of questions and inquiries. That turned into friends coming over to juice with me to “can I pay you to make me a cleanse?” Without even realizing, my posts about juicing was reaching so many people on so many levels. Where I live, there is a surplus of liquor stores and fast-food restaurants. I hated driving outside of my zone to pay a premium amount for a mediocre juice. So, Juice.fx was born.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The biggest issue I face is trying to educate the community on how important it is to juice while explaining the difference between what Juice.fx has to offer compared to other (overly-priced) juice bars that they are familiar with. My mission is to bring healthier choices to communities that are underserved by making pure raw juices that are actually affordable, cool, and local. There were a few times where I’d wake up at 4 am and work until 3 am the following morning. Pure exhaustion, to say the least. However, this is my baby and my passion. It’s a lifestyle! I have people that believe in me and a legacy to create.

Juice.fx – what should we know? What do you guys do best? What sets you apart from the competition?
Juice.fx is a mobile juicery that provides freshly made cold-pressed juice and wellness elixirs, while promoting optimal health in a convenient and affordable way. Our juices are pressed fresh daily using locally-sourced fruits and vegetables. We offer free delivery to our customers! Every recipe that we created has been toddler-tested and approved.

What is “success” or “successful” for you?
The ability to promote optimal health and knowing that I’m making a bit of an impact to someone’s health ultimately drives my success. Success is hearing how excited my customers are that they have a local and affordable juicery in their ‘hood that is of good quality and tasty. Success is the joy I feel after hearing my customers tell me that their blood pressure is no longer high.

Pricing:

  • All 16 oz juices are $7.50
  • Wellness Elixirs are $4-$5
  • Raw juices cleanses start at $45

Contact Info:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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