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Meet Dee Norman of Envy Body Piercing in Redondo Beach

Today we’d like to introduce you to Dee Norman.

Dee, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started doing piercings professionally in 2006 in the Hollywood area. The industry and culture of that time and place is not what you see today. The people getting pierced were not influencers and celebs getting dainty gold jewelry. All that came about with Instagram. It was still a taboo thing to be a pierced person, but that’s the kind of person I’ve wanted to be since I can recall. Through a long road of bumps and ups and downs, I find myself at the best studio in Los Angeles.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road to get where you want to be is seldom smooth, but that makes it all the more rewarding when you achieve your goals. For me, the goals to reach are endless. I’m constantly pushing to be better, forever learning. It hasn’t been easy, it still isn’t. How boring would that be?! To become a piercer, the traditional and really only acceptable way is through an apprenticeship. For me, this meant working for free, 6 or 7 days a week. Back then, I had been commuting via public transportation for hours to work long days that I wouldn’t be compensated for. If I was lucky, I’d get a tip or two from doing extra work for an artist, hopefully enough to get me train fare and something to eat. I was broke. I got my first job at a reputable studio shortly after, but I still had to prove myself. It took years of struggle and hard work to first build a reputation, then clientele. The ultimate goal for a studio setting has been achieved in being hired at Envy three years ago.

Alright – so let’s talk business. Tell us about Envy Body Piercing – what should we know?
Envy Body Piercing is dedicated to providing clean and safe body piercing for everyone. We specialize in fine jewelry and only use the highest quality, implant grade materials to help facilitate healing. I am extremely proud of our dedication to providing a safe space for all walks of life. Our customer service is second to none, backed by the experience of knowledgeable and highly skilled piercers. We have the most extensive jewelry selection in all of Southern California, and we are always more than happy to curate looks specific to each client.

Is there a characteristic or quality that you feel is essential to success?
Being open to constructive criticism is integral in being a successful piercer. I always want to be receptive to making changes to the way I operate, I always want to learn and be better than before.


  • Piercing fees start at $15 for single standard ear piercing
  • Piercing fees are $25 for any other piercing
  • $25 gets you as many piercings as you want in one sitting!
  • Jewelry starts at $30 and goes up from there

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