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Meet Dante (Coach Dexter) Hardin and Kelli (Coach Kae) Ross of Dominate Fitness Live

Today we’d like to introduce you to Dante (Coach Dexter) Hardin and Kelli (Coach Kae) Ross.

Dante Hardin and Kelli Ross met in 2004 and instantly became family. The friendship grew from just hanging out and giving each other life advice to a brother/sister relationship. Both Dante and Kelli were debating their future career goals throughout that time and making moves to achieve those goals. Dante founded Dominate Fitness LA in 2013 as a result of being forced out of different professions, while Kelli, who has been an athlete her entire life, completed her Master of Science in Counseling. However, she was also in the depths of figuring out a new fitness challenge to elevate her journey.

By the time 2017 rolled around, Kelli decided that the next step in her fitness journey was to compete in a bodybuilding show. She reached out to Dante, who simultaneously was interested in her becoming a part of his new business, Dominate Fitness LA. They developed a new relationship as coach and athlete and, with Dante’s intense coaching, nutrition guidance, and support, Kelli stepped on the stage in August of 2017 and took first place in the Novice and Beginner Bikini categories of the United Natural Bodybuilding Association’s Amateur Universe show. With that success, Dante and Kelli agreed to push the envelope and go further in the world of bodybuilding. One year later, Kelli acquired her fitness training certification and began coaching small group classes for a private studio in Pasadena, CA. As Dante continued to expand Dominate Fitness LA, he and Kelli began talks about how she could officially be a part of the business.

After two more shows, Kelli moved to Las Vegas, NV in June 2019 to pursue her passion in fitness full time. In November of 2019, Kelli started Kosmic Kae Fitness and Dante opened his first location for Dominate Fitness LA in the heart of Los Angeles, CA and started hosting small group classes on a daily basis. However, after Kelli won her third bodybuilding show the same month, Dante realized that, although the newly established distance between them posed an obstacle, they were finally aligned and it was time to combine their skills and take the business to the next level. Dante and Kelli do not believe that trainers and coaches should compete against each other so they partnered to create a wellness service that holds people accountable.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Only a few months after the merge, the COVID-19 pandemic hit and it took a toll on Dominate Fitness LA. The duo had to figure out how to continue to thrive as a business during a time of hardship and confusion. Dante was forced to close his doors and Kelli began to offer virtual services part-time. From there, the idea of going completely virtual was born. In March 2020, Dominate Fitness LA evolved into Dominate Fitness Live and became a fully functional fitness and nutrition program online. They found that it still would not be a walk in the park as they made this decision during a time of financial hardship for many, including themselves. Nevertheless, they saw the silver lining in developing this new service – many people would now be able to work out from the comfort of their own homes and still be able to meet their health and fitness goals. Dante and Kelli have met the challenge of having access to limited resources by learning to develop all the essential platforms on their own.

We’d love to hear more about your business.
Dominate Fitness Live is an affordable virtual coaching program that offers unlimited live workouts with real coaches and holistic nutrition. What sets us apart is our foundation, which is built on lifestyle coaching and showing our clients how reaching fitness goals is not just about working out every day but about creating healthy habits. We focus on women empowerment because we feel it is important for the average woman to have a community of like-minded individuals who are on the journey of self-betterment and conscious living. Our members come to us because we create a community of support through post-class talks about self-care and daily check-ins with our clients. Wellness as a whole is what we preach at Dominate Fitness Live as we believe that it is essential to take care of your mind, body, and soul.

We are most proud of our ability to successfully establish an online coaching platform that allows members to interact with us in a live setting while being able to see their fellow classmates take the journey with them. And the best part of the program is that it does not require any equipment! Clients have been able to successfully reach their goals through concentrated bodyweight workouts that improve their daily mobility and functionality while taking on weight loss. Our community is built through a class experience that allows our members to develop their own relationships out of class. As a result, they have begun to hold each other accountable for their set goals and create sub-goals along the way.

Pricing:

  • 7 Day Pass – $10
  • Unlimited 30 Day Plan – $30/month
  • 90 Days of Fitness – $150/month for 3 months
  • One Year Lifestyle Plan – $365/year

Contact Info:


Image Credit:

Competition Photos: Lohan Media

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