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Meet Danny Amoros of Ummdam in North Hollywood

Today we’d like to introduce you to Danny Amoros.

Danny, can you briefly walk us through your story – how you started and how you got to where you are today.
In 2015, I moved from the Bronx to LA to pursue a job in practical FX. I told my mom and my girl I was going to “see how I liked LA”, not anticipating that I wouldn’t be home for a while. After about a week, I got a job at a FX shop as a PA/runner and worked my way into the molding/casting department a few months later. Working freelance, you end up having a few hustles to make ends meet. I danced for iLuminate, a dance/tech company with an immersive show that I got to go on tour with, and now, after eight years with the company, I am design supervisor and on the creative team.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I don’t think it has been a smooth road, but I can say that if you work your ass off and have people supporting you, it can definitely make the ride less rocky. At the time I moved, there was just a death in the family, so me leaving a month later was hard on my family, my girl and I. I think not having people to always tell you it’ll be ok is a struggle, but that’s adulting. I had to tell my self “MAKE THIS SHIT WORK” all the time, it pushed me. I didn’t want to fail, and the thought of failing is a rough one.

Ummdam – what should we know? What do you do best? What sets you apart from the competition?
As of now, I’m working on a personal project, building a brand, and hopefully releasing a streetwear line in the near future. I’m using photographs I have taken, drawings and designs of mine, influenced by my home, NYC.

I want to always be as authentic as possible. Having this brand, and starting this line allows me to be myself and show y’all, me.

What moment in your career do you look back most fondly on?
My proudest moment was working with iLuminate to design pieces for the opening of Chris Brown’s most recent tour. Being able to see a few of my homies dancing on stage with a piece I designed for Chris Brown’s tour, that was wild.

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