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Meet Danilo Dayani of House 231 Productions in Highland Park

Today we’d like to introduce you to Danilo Dayani.

Danilo, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
One of my first memories is watching The Cable Guy at a drive-in movie theatre in Fresno, CA. Truthfully I remember being frightened of Jim Carrey but also floored with fascination at the moving pictures on the big screen. Since then, movies were like second parents to me.

When I was in middle school, I got the courage to make my own film for a school project — things kind of rolled from there. I made my own films never sharing them because I was afraid of the criticism. Then in high school, I made a mini-documentary for a relatives company called C.I.W.P. (A company which I’ve since revisited and made a more ‘professional’ film for).

I studied screenwriting at the University of San Francisco and subsequently thought for some godforsaken idea that law school was the proper path. In my first year at law school, I was secretly taking film and screenwriting courses at night. I dropped out of law school in 2014 to pursue film.

Since then, I’ve hustled as a production assistant during the day, worked behind the bar at night, and then come home in the early hours to write my stories. It made me exponentially more happy than sitting through courses of law. I’ve now been lucky enough to have cultivated a living doing what I love full time.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It hasn’t been so much ‘bumps in the road’ as it has been potholes. Pursuing film in the inundated market of Los Angeles is less than an ideal venture. Luckily, each obstacle and challenge has been a learning lesson though. Going from law classes to crashing on a friends couch and living a ‘broke’ artists life was quite the 180.

From there, I was competing with a huge market for talented individuals. It was difficult, to say the least. I had to learn to set myself apart with my voice and being ultra proud of my work. Once some pride kicked in, the rest followed.

On a more specific example of my craft; on the 2nd day of a 3-night shoot for my film The Judgement of Kyle Noble we found out we wouldn’t be able to return to the location for another week. I couldn’t really coordinate all 25 crew members back, so we had to put our heads down and CRUNCH out eight pages of action in the early hours of the morning. Definitely not ideal. I thought I was going to melt.

My brother snapped me out of it, and we went on to work with what we had. But that night really taught me to really roll with the punches. It also taught me never not to try to be the writer, producer, director, and literally everything-guy on my films. Collaboration is key!

So, as you know, we’re impressed with House 231 Productions – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
House 231 Productions is a collaboration of super talented individuals. My brother, Andre Dayani, is an attorney that handles the business portion of it all and I work on the production side of things. We create content for businesses from corporate clients to large brands.

Some companies have used our work for social media and some for promotional material. We deliver whatever the client is looking for. We are working to perfect telling a story in 15, 30 or 45 seconds. It’s an art that we are seeing a higher demand for.

When we’re not cranking out commercial content, we’re doctoring scripts, renting out our Red Epic Helium and other gear, and creating our own films. We are lucky to say people all over the world have seen our films. One of our films won Best International Short at PAMA in Paris, played to large audiences at Cannes Short Corner, and made a splash here at Los Angeles’ IFS Film Festival.

We are humbled at the thoughtful emails and messages we receive after it plays for foreign audiences. For the future, we have one short film going into preproduction and one feature we want to start getting funding for. We are ALWAYS looking for ways to collaborate with actors, producers, cinematographers, and writers.

So, what’s next? Any big plans?
No big changes other than doing more work for ourselves. Producing more short films, documentaries, and features are the goal. We are hungry for more collaboration!

Contact Info:

  • Address: 231 North Avenue 53, Los Angeles, CA 90042
  • Website: house231productions.com
  • Phone: 3104037749
  • Email: danilo@house231productions.com
  • Instagram: @house231productions

Image Credit:
Andre Dayani

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