Today we’d like to introduce you to Danika David.
Danika, can you briefly walk us through your story – how you started and how you got to where you are today.
I started Wears Dani back in 2014 with the intention of sharing my personal style and travels. The name itself was inspired by a play on words – what I’m wearing and where I’m going, thus Wears Dani was born. As time went on, I matured and grew older, so naturally, Wears Dani did as well. It became an extension of myself and how I perceive the world.
Now, Wears Dani is not limited to what I’m wearing and where I am, it’s where my head is mentally/emotionally and where I’m headed in life.
Today, I use my platform for self-expression – my thoughts, my inspirations, my outfits, my food, my tips, MY world through photos and videos. Some people find comfort in shopping and others (like me), enjoy talking and sharing how I feel. This has been a tremendous way to connect with others and let them know that they are not alone, no matter what situation they find themselves in. Wears Dani has also given me the opportunity to foster special relationships with other creatives, leading to collaborations with brands I could only dream of working with like Nike, Adidas, Beats by Dre, Daniel Wellington and more!
I’m a huge advocate for living a healthy lifestyle, both mentally and physically, and eventually decided to share my spiritual journey when I was introduced to meditation and manifestation, as well as my workouts through #WorkoutsWithDani.
Wears Dani continues to grow and now I’m expressing my passion for protecting our oceans and ecosystem by hosting a ‘Beach ‘n Brew’ beach clean up, where the community gathers together to pick up coastline waste and network/socialize afterwards. The first ‘Beach n Brew’ was held in January of this year and I plan to host my second this May – which I’m super excited for!
I’m extremely proud of how much Wears Dani has changed since 2014 and can’t wait to expand. I consider myself a thought leader and hope to inspire others through my platform to cultivate a community of creativity and mindfulness of self and others, including our planet.
Has it been a smooth road?
Of course with any successful business, there will be bumps in the road. The main obstacle I faced was myself. I did not believe in myself; I was not confident in what I was doing and still feel those doubts today. I remember going on a hiatus for about a year or so. I felt like no one cared about what I had to say because I wasn’t receiving the likes, follows, or engagement I had hoped for.
To be honest, it was discouraging. I allowed for it to get to my head and began to question my purpose – it’s crazy how social media can do that to you!
So, as you know, we’re impressed with Wears Dani – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
This is always a tough question to answer because Wears Dani has become a melting pot of all my interests – which I believe sets me apart from others – there is no specific niche. However, I primarily create content for brands where I develop treatment for each project and source photographers or videographers to work with; we’ve been able to make some pretty awesome campaigns!
The work itself is what I’m most proud of. It always starts off as an idea and when that idea comes to life, it’s the most rewarding feeling, I want to continue to push myself and cross boundaries to create something even bigger!
Let’s touch on your thoughts about our city – what do you like the most and least?
They aren’t kidding when they say Los Angeles is the land of dreams. If you have a dream, you’re going to do whatever it takes to make it into a reality – that’s what I admire most about Angelinos. We’re so determined and we’ll stop at nothing to get to where we need to be. In some way, everyone is their own boss out here, which is incredibly admirable.
Although widespread, LA is surprisingly a very small bubble where we all know each other to small degree, making it a great place to network and build relationships with those who will help you grow.
Yet on the contrary (and simultaneously), I’ve learned that these same people have ulterior motives or selfish intentions, which can be detrimental. With that, I find it important to stay grounded, understand your purpose and never lose sight of yourself in making your dreams come true.
Ashton Mathews, Gage Bantiles, Daniela Baraza, Tomas Whitmore