Today we’d like to introduce you to Danielle Rothweiler.
Thanks for sharing your story with us Danielle. So, let’s start at the beginning and we can move on from there.
I never set out to be a wedding and event planner and I actually went to college to study meteorology and political science. But, my whole life, I had planned events and I also have a strong theatre background. While I do hold my SAG/AFTRA and AEA card, I knew I would never be a professional actress, but I needed to do something to harness that passion.
After graduating from Penn State and deciding not to go the law school route I planned on, I reached out to a bunch of wedding planners for an internship. One responded out of about 30 and after working for her for about a year, I decided to start my own business.
Almost 10 years have gone by since then, and I am proud to say I have planned weddings and events worldwide, including many in the Greater Los Angeles area. The West Coast client really gives me a chance to expand creatively because they have different visions than the NYC client does, and they have better weather so hosting outdoors isn’t a challenge like it is back East.
We have worked with clients local to Los Angeles looking to host their event elsewhere, and have worked with NYC based clients that want to travel to California for the big day.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s always a struggle to start your own business, no matter what it is. I have the urge to do everything, all at once and am extremely impatient. I wanted to get my name out there as much as possible, and of course, I still love publicity. However, over the years I have learned not to sell myself short and that there is such a thing as someone who isn’t my ideal client.
I have taken a handful of events that my gut told me not to take and I have learned some major lessons from all of them. I don’t regret anything though because without those experiences, I wouldn’t be where I am today. The lyric from “Dream On” that goes “You got to lose to know how to win” applies to my professional life in a major way.
Alright – so let’s talk business. Tell us about Rothweiler Event Design – what should we know?
My work ethic is stronger than most and that helps me stand apart from others in this saturated industry. My team is responsive and organized and each event is just as important to me as it is to my clients. I truly eat, sleep and breathe my career and my heart is invested in every event I plan and design.
We specialize in out of the box, creative and unique celebrations. If you want your wedding in a blinged out basic banquet hall with marble floors and 37 versions of a caprese salad, you shouldn’t hire us. But if you want an event designed to reflect who you are, or who you and your partner are and you’re willing to trust us with whatever vision you have, then we are the group for you. If you want a designer that is also a planner, meaning you’ll have someone that also handles all of the logistics you aren’t even thinking of, and connects you to the best vendors, then that’s us too.
Is there a characteristic or quality that you feel is essential to success?
It’s cliche, but it’s my passion. The only thing that keeps me up at night is my job and I somehow bring every conversation back to event design and planning. We could be talking about bananas or vertical blinds and I will be able to compare it to a wedding inspiration board I am working on.
- Address: Rothweiler Event Design
250 Pompton Avenue
Verona, New Jersey 07044
- Website: www.rothweilereventdesign.com
- Phone: 732-236-4065
- Email: email@example.com
- Instagram: instagram.com/rothweilereventdesign
- Facebook: facebook.com/rothweilereventdesign
- Twitter: twitter.com/rothweilerevent
Images by Berit
John Arcara Photography
Domenick Michael Photography