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Meet Danielle Hornyak of Danielle Hornyak Jewelry in Azusa

Today we’d like to introduce you to Danielle Hornyak.

Danielle, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have always been interested in art. I have dabbled in painting, printmaking, candle making, card making etc. since I was a small girl. In high school I took an after school art class where I made my first pendant in metal. My memories of making it were that it was very challenging but I loved the end result and I actually still have that piece today. When it came time to go to college I decided to study art since it had been such a constant source of happiness for me. I took my first jewelry class towards the end of my undergrad journey and switched from a BA in Fine Art to a BFA in Jewelry making & Metalsmithing. It felt really great to finally find something that I enjoyed and was also successful in. After graduation I wanted to continue making jewelry and that’s how my line Danielle Hornyak Jewelry was born.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I wouldn’t say anything worth having comes easily. Running your own business has many challenges. You wear so many hats in a small business so it’s really important to be organized and lay out your priorities. It’s a one woman show so I am the one who designs, creates, photographs, uploads products for sale, creates social media posts, answers emails and packs up orders. I’m lucky to have friends who are also jewelers who have always been helpful when I needed technical or business advice and for that I couldn’t be more grateful.

So, as you know, we’re impressed with Danielle Hornyak Jewelry – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I specialize in making handcrafted jewelry out of silver, brass and gold. The thing I value most about my business is the opportunity to connect with people. I feel very appreciative when someone purchases jewelry from me as it is a very large market with so many options. I love that more people are choosing to purchase from independent businesses. Each piece of Danielle Hornyak Jewelry is handmade and finished with the end owner in mind. My most requested pieces are the ones that are custom stamped with the client’s choice of words and phrases and these pieces are very personal and special to me. It is my hope to make jewelry with meaning that people can wear and enjoy as daily reminders of special moments to them.

So, what’s next? Any big plans?
I look forward most to the designing and creating of new pieces. There are many aspects to running a small business and in addition to connecting with people creating new pieces is one of the most enjoyable parts to me. I recently started donating profits every month so that each sale results in a tree being planted in a U.S forest. I am really excited about this addition to my business and I feel it benefits others in a way that I really value while making a positive impact in the world.

Contact Info:


Image Credit:
Feminist necklace photo by Kelly Allen
Danielle Hornyak Jewelry logo designed by Astrid Sylvester
All other photos by Danielle Hornyak

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