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Meet Danielle Cuccio of Cuccio Somatology in Los Angeles

Today we’d like to introduce you to Danielle Cuccio.

Danielle, please share your story with us. 
I basically integrated beauty and yoga together to create beauty from the inside out. It’s really about what you eat, what you think, your exercise, sleep, etc. that makes a difference in your overall health, beauty and happiness.

All of Cuccio Somatology’s products have a miraculous ingredient, Mastiha, made from 1 TREE ON 1 ISLAND, only in 1 part of the world: Chios, Greece. Mastiha has been used for centuries for its healing and cleansing products and now used in the entire line. Every ritual is important and luxurious, each adding to an integral part of a lifestyle. Our yogahhh! MILK BATH is the first ever hydrating Epsom salt bath made for sore muscles, but also for dry skin, made with Epsom salt, cruelty-free real milk powder and Mediterranean Mastiha. Our yogahhh! Body Cooling + Cleansing Wipes offers a refreshing way to cleanse post-workout. I also love our yogahhh! Muscle Fitness Arnica + Mastiha Balm, natural Yoga Mat + Fitness Cleaners, Balancing Calming Chamomile Lotion and our Calming Elixir Spray.

MILESTONE MOVEMENT: Prior to starting Cuccio Somatology, I worked in skincare as I planned to grow my parents’ nail manufacturing brand and launch a skincare line. However, I chose an alternative path – I fell in love with yoga. When I started practicing it, I noticed that my fellow classmates were walking out of classes with a glow that no facial could ever give. I knew I was on to something and wanted to dive deeper into yoga and how amazing not only you felt after yoga, but the beauty benefits as well.

Our Mantra, OM THE EXPERIENCE. By that, we mean bringing clarity, focus, peacefulness to your business and personal life each and every day. Our vision is to create a brand and a company that is built on the basic principals of KARMA, that each action and decision helps build for the common good.

We are excited to announce a huge launch with a large brand this Fall. With this launch, we will also be launching subscription-based + free videos, more on our website and more to bring yoga and wellness to homes of thousands of people. We will continue to offer products that complement the concept of ritual, consistency is paramount to achieving the benefits of yoga. We have created rituals for each product: calming, cleansing, cooling.

Every experience should result in a feeling of satisfaction, comfort and relaxation, we introduce you to Cuccio Somatology yogahhh! As a millennial, I feel the direction of the beauty business is for mind, body and preventative wellness products.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Definitely not a smooth road! I went from graduated UCLA to Beauty School to study more at UCLA to studying with an Ayurveda guru to becoming certified as a Yoga Instructor. It took a lot of time…

Once I got all of that under my belt, I then started the brand. The brand is still so new and I am learning every day. It’s not easy – starting your own business, especially your own product line is one of the hardest things someone can ever do. It takes time, persistence, patience and perseverance.

Alright – so let’s talk business. Tell us about Cuccio Somatology – what should we know?
Cuccio Somatology is a (“Soma” “tology” = The STUDY OF THE BODY) YOGA WELLNESS brand. I really felt that there were no yoga products made truly for yogis. I would listen to my private yoga clients asking how to clean their yoga mats, what to use for their sore muscles… I wanted to create products that could help enhance their yoga experience and almost create a relaxing experience while using the products.

I’m most proud that we have grown so much in the past 2 years. We are about to launch with a major company in the Fall – I can’t mention who yet, but it’s going out to half million people. We also sell to studios and gyms worldwide using our yoga cleaning products – all of our products are naturally made, paraben free and cruelty-free. We try to stick to that because it’s important to us. We are so excited to bring yoga and wellness to more people all over the world.

Is there a characteristic or quality that you feel is essential to success?
“DON’T GIVE UP.” I really don’t give up. If I have a goal in mind, I really set myself to making it happen – even if it takes a year… two years. I see a vision and I make it happen.

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