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Meet Danielle Churchill of RadicalSouls Collective

Today we’d like to introduce you to Danielle Churchill.

Thanks for sharing your story with us Danielle. So, let’s start at the beginning, and we can move on from there.
I started experimenting with driftwood and fiber art as a creative outlet in October of 2015. I had just moved into a new apartment and was excited to decorate and create some handmade art for my walls. At the time I was working three jobs to support myself. I managed a high-end consignment store during the week, taught yoga on the side and bartended on the weekends. On my rare days off I found myself excited to try new techniques, research inspiration for new work and bring these ideas to life.

Eventually, I started putting more and more time into my art, officially creating a business, website and social media and slowly started cutting my hours at my other jobs to pursue this dream of mine. After about three years of working from home, I was finally able to afford a remote studio space and to take on this venture almost completely full time!

More recently, I expanded the RadicalSouls Collective brand and now curated a line of handmade home decor items that compliment my one of a kind wall hangings & tapestries.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Building a business from nothing has been one of the hardest things I’ve ever done & the only reason I’ve made it this far is because ultimately I love what I do and I still get excited about what I want to accomplish next. I’d say one of the things I struggle with the most being self-employed is the lack of consistency. I often work long hours without the guarantee of getting a paycheck on time or at all.

It’s also really hard for me to balance work with self-care. I often choose to finish a project instead of going to the gym, taking the time to rest or to cook a healthy meal. I definitely have a personality in which I like to put 110% into everything I do, and I expect perfection, so I often find myself overworked and burnt out.

But despite the long hours and the occasional moments of doubt, there are so many moments that make it all worth it. Whenever I make a sale or hear from a customer about how much they love something I’ve made for them, I feel so proud of what I have been able to create and how far I’ve come.

RadicalSouls Collective – what should we know? What do you guys do best? What sets you apart from the competition?
RadicalSouls Collective up until recently has been known for my driftwood & fiber art wall hangings & tapestries. A lot of what I create can be seen as a modern take on traditional macrame and weaving styles.

My work is very textural and often devoid of much color. It can be displayed in a very minimal way or layered with other styles for a more eclectic look. I now offer a range of home decor goods that I have hand-selected to compliment my existing work.

I truly believe in the importance of supporting small batch artisans and makers in a time when most products are mass produced. Every purchase from the RadicalSouls shop supports an individual person that is passionate about pursuing and excelling at their particular craft!

What moment in your career do you look back most fondly on?
The proudest moment of my career took place when I picked up the keys to my current studio space. I had been running a business from home for three years, and it was becoming more and more difficult to maintain.

Finding a space not only allowed me to expand, it allowed me to take the next step to make this venture more legitimate. In that moment, I felt so much excitement and hope for what would come next!

Contact Info:

  • Address: 697 Higuera Street Suite E
    San Luis Obispo, CA 93401
  • Website:
  • Phone: 805-235-1096
  • Email:
  • Instagram: @radicalsoulscollective

Image Credit:
Taryn Dudley Photography, Kt Marie Photos

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