To Top

Meet Daniella Altamirano of The Grape Villain

Today we’d like to introduce you to Daniella Altamirano.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Coming up with my business was a little difficult, I wasn’t sure if people would really like grapes as a snack. So I tested it out with my friends first and I came up with these crazy flavors from cereal people had as a kid to ice cream flavors that people dearly love. Once I had these flavors down, I gave them to my friends to test them out and let me tell you, they were going crazy about it! So it motivated me to flourish this business and coming up with a name was so difficult, but I started to find out other people had the same idea as me so that’s when it hit me, I decided to become the villain to other people businesses. Then The Grape Villain was born, it was a place to enjoy and indulge in these snacks. Looking back at it, I’m beyond thankful for my friends who pushed me to sell these grapes, special thanks to my beloved friend spoety! Definitely my number one supporter

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It’s been pretty smooth, people have been finding out little by little and been going crazy about them. In the beginning, it was slow but once people found out, I was selling out like crazy. I was booked for a month and half and I couldn’t believe it. I was so thankful for all my customers, I don’t think they understand!

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
The Grape Villain is a small business that started as an idea back in December then became an actual business in January. I make chocolate covered grapes, I have eight flavors and my best sellers are white Lucy and rainbow foot. My white Lucy contains white chocolate with strawberry shortcake topping and my Rainbow Foot is white chocolate and trix cereal. I also have a vegan option for my vegan customers, which definitely sets me apart from other business because I know they don’t have that option for them. I’m very proud of trying to include everyone in those snacks, I have milk chocolate, white chocolate, peanut butter chocolate, vegan chocolate, and I’ll be having a candy option for my candy lovers. Grape Villain is the perfect snack for adults and kids, they will make you want more after finishing that pound of grapes. I charge $12 for my five original flavors then for my specialty flavors are about $1-$2 more.

We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
Something that a lot of people don’t know is that I run this business by myself. I hand-dipped these grapes by myself and sometimes, my mom helped me cover my orders every Sunday to have them delivered by Tuesday/Wednesday. It’s such a tedious thing to do, but I truly love it. Especially hearing the feedback from my customers. I also let some of my friends join in and let them create their own flavors and come up with some names for these snacks, I wouldn’t be here without them.


  • $12 a pound for my five original flavors
  • $13 a pound for heaven prodigy
  • $15 a pound for my vegan jawns and PTO (peanut butter times Oreo)

Contact Info:

  • Instagram: @thegrapevillain

Suggest a Story: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in local stories